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Offshoring w przemyśle odzieżowym na przykładzie firm Benetton i Inditex
Języki publikacji
Abstrakty
Based on a case study from the apparel industry, the paper addresses how the organizational innovations adopted by Benetton and Inditex allowed them to balance lower production costs in developing countries with an adequate response time to frequent preference changes and increasing demands for customisation. Findings confirm the fragility of multinationals whose offshoring strategy has not considered the costs of coordinating suppliers in far-off locations and suggest organisational improvements that make production costs, variety and time to market goals compatible. Our research thus provides a view of the conditions and processes that can overcome in increasingly volatile environments the misalignment between demand changes and the limited reactivity of industrial infrastructures. Furthermore the innovation strategy of textile companies has created generalizable lessons for other sectors in which demand uncertainty is high, life cycles short, and customers are, to some extent, prepared to pay for “speed to market”.
Na podstawie studium przypadku z branży odzieżowej w artykule przedstawiono, w jaki sposób innowacje organizacyjne przyjęte przez firmy Benetton i Inditex pozwoliły na obniżenie kosztów produkcji w krajach rozwijających się z zachowaniem odpowiedniego czasu reakcji na częste zmiany preferencji i rosnące wymagania klientów. Wyniki potwierdzają niestabilność firm międzynarodowych, których strategia offshoringowa nie uwzględniała kosztów koordynacji dostawców. Przeprowadzone badania pozwalają wskazać rozwiązania problemów, z którymi borykają się firmy działające w specyficznych warunkach częstej zmiany popytu i ograniczonej reaktywności infrastruktury przemysłowej. Ponadto strategia innowacyjna firm tekstylnych może być przykładem dla innych sektorów, w których panuje równie wysoka niepewność popytu i krótki cykl życia produktu.
Czasopismo
Rocznik
Strony
16--23
Opis fizyczny
Bibliogr. 27 poz., rys., tab.
Twórcy
autor
- Department of Business Organization and Marketing School of Economics and Business Campus Lagoas-Marcosende, s/n 36310 Vigo University of Vigo, Spain
autor
- Department of Business Organization and Marketing School of Economics and Business Campus Lagoas-Marcosende, s/n 36310 Vigo University of Vigo, Spain
autor
- Department of Business Organization and Marketing School of Economics and Business Campus Lagoas-Marcosende, s/n 36310 Vigo University of Vigo, Spain
Bibliografia
- 1 Oladi R, Beladi H and Gilbert J. A Strategic approach to offshoring. Economics & Politics 2014; 26: 1-12.
- 2 Fariñas JC, López A and Martín-Marcos A. Sourcing strategies and productivity: Evidence for Spanish manufacturing firms. BRQ Business Research Quarterly 2016; 19: 90-106.
- 3 Kinkel S and Maloca S. Drivers and antecedents of manufacturing offshoring and backshoring—A German perspective. Journal of Purchasing and Supply Management 2009; 15, 3: 154-165.
- 4 Purvis L. Gosling J and Naim M. The development of a lean, agile and leagile supply network taxonomy based on differing types of flexibility. Int. Journal of Production Economics 2014; 151, 100-111.
- 5 Stentoft J, Olhager J, Heikkilä J andThoms L. Manufacturing backshoring: a systematic literature review. Operations Management Research 2016; 10, 3:1-10.
- 6 Foerstl K, Kirchoff J F and Bals L. Reshoring and insourcing: drivers and future research directions. International Journal of Physical Distribution and Logistics Management 2016; 46, 5: 492-515.
- 7 Kinkel S, Lay G, Maloca S. (). Development, motives and employment effects of manufacturing offshoring of German SMEs. Int. Journal of Entrepreneurship and Small Business 2007; 4, 3: 256-276.
- 8 Fratocchi L, Di Mauro C, Barbieri P, Nassimbeni G and Zanoni A. When manufacturing moves back: concepts and questions. Journal of Purchasing and Supply Management 2014; 20, 1: 54-59.
- 9 Moradlou H. Backhouse C J. A review of manufacturing re-shoring in the context of customer-focused postponement strategies. Proc. of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture, 2016
- 10 Fernández-Olmos M, Gargallo-Castel A and Giner-Bagües E. Internationalisation and performance in Spanish family SMES: The W-curve. BRQ Business Research Quarterly 2016; 19: 122-136.
- 11 Arlbjørn JS and Mikkelsen OS. Backshoring manufacturing: notes on an important but under-researched theme. Journal of Purchasing and Supply Management 2014; 20, 1: 60–62.
- 12 Jin, B. (2004). Achieving an optimal global versus domestic sourcing balance under demand uncertainty. International Journal of Operations & Production Management, 24(12), 1292-1305.
- 13 Yin R. K. Case study research: design and methods. New York: Sage publications, 2014.
- 14 Belgrade S. Improving Productivity in the Apparel Industry Through Gain Sharing and Continuous Process Improvement: the Case of a Serbian Manufacturer. Fibres & Textiles in Eastern Europe 2016; 24, 2: 15-22.
- 15 Siggelkow N. Persuasion with case studies. Academy of Management Journal 2007; 50, 1: 20-24.
- 16 Kidder L and Judd CM. Research Methods in Social Relations. New York: Holt, Rinehart and Winston, 1986.
- 17 Gavidia JV and Martínez JL. Dos alternativas de organización de la cadena de suministros con una orientación al mercado: Benetton frente a Inditex. Revista de Empresa 2007; 19: 48-57.
- 18 Schein EH. Process Consultation. Volume II, Massachesetts: Addison-Wesley, 1987.
- 19 Strauss A and Corbin J. Grounded theory methodology. Handbook of qualitative research. 1990, pp. 273-285.
- 20 Martínez Barreiro A. Hacia un nuevo sistema de la moda. El modelo Zara. Revista Internacional de Sociología 2008; LXVI, 51: 105-122.
- 21 Tokatli N. Global sourcing: insights from the global clothing industry –the case of Zara, a fast fashion retailer. Journal of Economic Geography 2008; 8: 21-38.
- 22 Camuffo A, Romano P and Vinelli A. Back to the future: Benetton transforms its global network. Sloan Management Review 2001; Fall: 46-52.
- 23.Martínez-Senra AI, Quintas MA, Sartal A and Vázquez XH . How can firms’ basic research turn into product innovation? The role of absorptive capacity and industry appropriability. IEEE Transactions on Engineering Management 2015; 62, 2: 205-216.
- 24 Tremosa r and Trigo J. La empresa textile Española en el contexto europeo. Boletín Económico del ICE 2003; 2768: 9-17.
- 25. Diaz-Fernandez M, Pasamar-Reyes S and Valle-Cabrera R. Human capital and human resource management to achieve ambidextrous learning: A structural perspective. BRQ Business Research Quarterly 2016; http://dx.doi.org/10.1016/j.brq.2016.03.002.
- 26 Barela MJ. Executive Insights: United Colors of Benetton—From Sweaters to Success: An Examination of the Triumphs and Controversies of a Multinational Clothing Company. Journal of International Marketing 2003; 11, 4: 113-128.
- 27 Vázquez XH, Sartal A and Lozano-Lozano LM. Watch the working capital of tier-two suppliers: a financial perspective of supply chain collaboration in the automotive industry. Supply Chain Management: An International Journal 2016; 21, 3: 321-333.
Uwagi
Opracowanie ze środków MNiSW w ramach umowy 812/P-DUN/2016 na działalność upowszechniającą naukę (zadania 2017).
Typ dokumentu
Bibliografia
Identyfikator YADDA
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