Balancing Offshoring and Agility in the Apparel Industry: Lessons From Benetton and Inditex

• Autorzy: Sartal A. , Martínez-Senra A. I. , García J. M.

Identyfikatory

DOI

10.5604/12303666.1228148

Warianty tytułu

PL

Offshoring w przemyśle odzieżowym na przykładzie firm Benetton i Inditex

• Języki publikacji: EN

Abstrakty

EN

Based on a case study from the apparel industry, the paper addresses how the organizational innovations adopted by Benetton and Inditex allowed them to balance lower production costs in developing countries with an adequate response time to frequent preference changes and increasing demands for customisation. Findings confirm the fragility of multinationals whose offshoring strategy has not considered the costs of coordinating suppliers in far-off locations and suggest organisational improvements that make production costs, variety and time to market goals compatible. Our research thus provides a view of the conditions and processes that can overcome in increasingly volatile environments the misalignment between demand changes and the limited reactivity of industrial infrastructures. Furthermore the innovation strategy of textile companies has created generalizable lessons for other sectors in which demand uncertainty is high, life cycles short, and customers are, to some extent, prepared to pay for “speed to market”.

PL

Na podstawie studium przypadku z branży odzieżowej w artykule przedstawiono, w jaki sposób innowacje organizacyjne przyjęte przez firmy Benetton i Inditex pozwoliły na obniżenie kosztów produkcji w krajach rozwijających się z zachowaniem odpowiedniego czasu reakcji na częste zmiany preferencji i rosnące wymagania klientów. Wyniki potwierdzają niestabilność firm międzynarodowych, których strategia offshoringowa nie uwzględniała kosztów koordynacji dostawców. Przeprowadzone badania pozwalają wskazać rozwiązania problemów, z którymi borykają się firmy działające w specyficznych warunkach częstej zmiany popytu i ograniczonej reaktywności infrastruktury przemysłowej. Ponadto strategia innowacyjna firm tekstylnych może być przykładem dla innych sektorów, w których panuje równie wysoka niepewność popytu i krótki cykl życia produktu.

Słowa kluczowe

EN

offshoring; agility; apparel industry; organizational innovation; time to market

PL

offshoring; przemysł odzieżowy; innowacje organizacyjne; cykl produkcyjny

• Wydawca: Sieć Badawcza Łukasiewicz - Łódzki Instytut Technologiczny
• Czasopismo: Fibres & Textiles in Eastern Europe
• Rocznik: 2017
• Tom: Vol. 25, no. 2 (122)
• Strony: 16--23
• Opis fizyczny: Bibliogr. 27 poz., rys., tab.

Twórcy

autor

Sartal A.

• Department of Business Organization and Marketing School of Economics and Business Campus Lagoas-Marcosende, s/n 36310 Vigo University of Vigo, Spain

autor

Martínez-Senra A. I.

• Department of Business Organization and Marketing School of Economics and Business Campus Lagoas-Marcosende, s/n 36310 Vigo University of Vigo, Spain

autor

García J. M.

• Department of Business Organization and Marketing School of Economics and Business Campus Lagoas-Marcosende, s/n 36310 Vigo University of Vigo, Spain

Bibliografia

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Uwagi

Opracowanie ze środków MNiSW w ramach umowy 812/P-DUN/2016 na działalność upowszechniającą naukę (zadania 2017).