Effective ways of content creation in disseminating knowledge from health and safety area

• Autorzy: Sokolowski Adam , Rosi Maja

Identyfikatory

DOI

10.2478/czoto-2019-0113

• Konferencja: 7th International Conference System Safety: Human - Technical Facility - Environment, CzOTO 2018 (7 ; 12-14.12.2018 ; Zakopane, Poland)
• Języki publikacji: EN

Abstrakty

EN

In the era of a digital transformation of the manner of presenting and distributing content determined by activeness of Internet users, there is a necessity to identify optimum content creation. This aspect is analysed both in the dimension of information as well as marketing strategies. An important element then is to determine both technological as well as behavioural reasons that influence the form of the disseminated information. The paper will present marketing formats of content creation in the processes of disseminating knowledge on health and safety. In this light the Author will also analyse the effectiveness of particular types of content. Classification and characteristics of content will be presented in it as well. The research will be supported by selected tools of internet analytics so as to identify the types of content transfer carriers and the scale of their impact (such as, for example, Google Trends, Google Planner, Ubersuggest, Buzzsumo, Brand24 itp). The presentation will also include expert industry reports that indicate the extent to which in a general grasp the presented creations are applied to formulate interdependencies of applying the identified contents in the scope of the issues related to health and safety. Identifying potential division lines within the content category will allow to formulate a profiled methodology of their application within this specialist area.

Słowa kluczowe

EN

content; content marketing; marketing strategies; content creation

PL

strategia marketingowa; rozpowszechnianie treści; zarządzanie treścią

• Wydawca: De Gruyter
• Czasopismo: System Safety : Human - Technical Facility - Environment
• Rocznik: 2019
• Tom: Vol. 1, nr 1
• Strony: 886--893
• Opis fizyczny: Bibliogr. 25 poz.

Twórcy

autor

Sokolowski Adam

• Czestochowa University of Technology, Poland

autor

Rosi Maja

• Faculty of Logistics University of Maribor, Slovenia

Bibliografia

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2020).