Business Model Flexibility and Software-intensive Companies: Opportunities and Challenges

Wilson, Magnus; Wnuk, Krzysztof; Bengtsson, Lars

doi:10.37190/e-Inf210109

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Business Model Flexibility and Software-intensive Companies: Opportunities and Challenges

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Wilson Magnus , Wnuk Krzysztof , Bengtsson Lars

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DOI

10.37190/e-Inf210109

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Abstrakty

Background: Software plays an essential role in enabling digital transformation via digital services added to traditional products or fully digital business offerings. This calls for a better understanding of the relationships between the dynamic nature of business models and their realization using software engineering practices. Aim: In this paper, we synthesize the implications of digitalization on business model flexibility for software-intensive companies based on an extensive literature survey and a longitudinal case study at Ericsson AB. We analyze how software-intensive companies can better synchronize business model changes with software development processes and organizations. Method: We synthesize six propositions based on the literature review and extensive industrial experience with a large software-intensive company working in the telecommunication domain. Conclusions: Our work is designed to facilitate the cross-disciplinary analysis of business model dynamics and business model flexibility by linking value, transaction, and organizational learning to business model change. We believe that software engineering tools and methods can play a crucial role in enabling more automated synchronization between technology and business model changes.

Słowa kluczowe

business flexibility digital business modeling equivocality learning organization

Wydawca

Oficyna Wydawnicza Politechniki Wrocławskiej

Czasopismo

e-Informatica Software Engineering Journal

Rocznik

2021

Tom

Vol. 15, nr 1

Strony

185--204

Opis fizyczny

Bibliogr. 96 poz., tab.

Twórcy

autor

Wilson Magnus

magnus.wilson@ericsson.com

Ericsson, Karlskrona, Sweden, Ericsson

autor

Wnuk Krzysztof

krw@bth.se

Department of Software Engineering, Blekinge Institute of Technology

autor

Bengtsson Lars

lars.bengtsson@design.lth.se

Industrial Engineering and Management, LTH, Lund University

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