Identity building in creative clusters

• Autorzy: Rzemieniak M.

Identyfikatory

DOI

10.29119/1641-3466.2017.109.7

• Języki publikacji: EN

Abstrakty

EN

The goal of this study is to show the importance of conscious and purposeful identity building in creative clusters. The author has made a research assumption that the method of identity building in creative clusters may become a standard method of conduct for other clusters. In order to verify the research assumption, the author has used critical data analysis on secondary sources (with the desk research method), the Polish and foreign subject literature studies as well as author’s own observations and carried out personal interviews.

Słowa kluczowe

EN

identity; image; creative clusters

PL

tożsamość; wizerunek; klastry kreatywne

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2017
• Tom: z. 109
• Strony: 85--95
• Opis fizyczny: Bibliogr. 49 poz.

Twórcy

autor

Rzemieniak M.

• Lublin University of Technology, Lublin

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