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The aim of this article is to examine the possibilities of introducing the MaaS model in public transport. The MaaS acronym is translated as "mobility as a service" and refers to a type of service that allows its users to plan, book and pay within a single application and its integrated platform. This model has been developing dynamically in Western European countries and North America, significantly influencing changes in user behavior (resignation from private transport in favor of effective solutions such as bicycle and scooter rentals or car-sharing services such as Uber, Bolt, etc.). In order to check the users' readiness to introduce changes in the application, a survey was conducted, which indicated the direction of action and the acceptance of the proposed solutions. Over 80% of respondents indicated interest in the application, which provides access to many transport services in the Krakow area. The article identifies public transport user problems through selected research methods. Based on the applied research models such as persona, user flows, the application interface was proposed. Then, based on the design thinking problem, further tests will be conducted to refine and improve the application interface. In the final stage - the readiness phase, the offered prototype, after the required tests and the creation of a suitable platform, will be able to be gradually implemented for use by public transport participants. Therefore, further research supporting the application prototype is recommended.
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Tom
Strony
416--432
Opis fizyczny
Bibliogr. 29 poz., fig.
Twórcy
autor
- Faculty of Mechanical Engineering, Department of Rail Vehicles and Transport, Cracow University of Technology, Al. Jana Pawła II 37, 31-864 Kraków, Poland
Bibliografia
- 1. Gajewska T., Walczyk D., Development of Transport Management Software, Sustaiability, 15, 12083, 2023. https://doi.org/10.3390/su151512083.
- 2. Anagnostopoulou E., Urbanˇciˇc, J., Bothos E., Magoutas B., Bradesko L., Schrammel J., Mentzas G. From mobility patterns to behavioural change: Leveraging travel behaviour and personality profiles to nudge for sustainable transportation. J. Intell. Inf. Syst. 2020, 54, 157–178, https://doi.org/10.1007/s10844-018-0528-1.
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- 6. Górniak J., Analysis of Mobile Application Supporting Public Transport Passengers in Selected Cities, Prace Komisji Geografii Komunikacji PTG, 25, 2022.
- 7. Batorski M. Aplikacje wspomagające zarządzanie systemem transportowym. Transport Miejski i Regionalny. 2021, 2, 21-26.
- 8. Bryniarska Z., Gacek K. Wykorzystanie planerów podróży jako źródła informacji pasażerskiej w komunikacji miejskiej w Krakowie. Transport miejski i regionalny, 2018.
- 9. Felipe Andrade N., de Lima Junior F. B., Duarte Soliani R., de Souza Oliveira P. R., Alves de Oliveira D., Siqueira R. M., ... & Souza de Macêdo J. J. Urban Mobility: a review of challenges and innovationsfor sustainable transportation in Brasil, Environmental & Social Management Journal/Revista de Gestão Social e Ambiental, 2023, 17.3, https:// doi.org/10.24857/rgsa.v17n3-009.
- 10. Sydorów M., Chmiel B., Żukowska S. Wyzwania zrównoważonej mobilności miejskiej na tle polityki miejskiej Unii Europejskiej: wybrane przykłady, Prace Komisji Geografii Komunikacji PTG, 26, 2023.
- 11. Urbanek A. Pomiar zrównoważonej mobilności miejskiej: przegląd badań, Studia i Prace Kolegium Zarządzania i Finansów, 2019, 171, 61-80.
- 12. Bartinczak B.. Zrównoważony transport na poziomie regionalnym jako przedmiot pomiaru wskaźnikowego. Studia Ekonomiczne. Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach, 143, 2013.
- 13. Michnej M., Wizja i cele w planowaniu zrównoważonej mobilności miejskiej. Autobusy: technika, eksploatacja, systemy transportowe, 19.6, 2018.
- 14. Arsenio E., Martens K. & Di Ciommo F. Sustainable urban mobility plans: Bridging climate change and equity targets? Research in Transportation Economics. 2016, 55, 30–39. https://doi.org/10.1016/j. retrec.2016.04.008
- 15. Eltis. The SUMP concept, 2021. Available online at https://www.eltis.org/mobility-plans/sump-concept.
- 16. Horschutz Nemoto E., Nicole van den Boom., Thalhofer M., Fournier G. Chapter 10 Research Approach: Introduction to SUMP and AVE- NUE Methodology, 2024, 237-245. https://doi. org/10.1007/978-3-031-61681-5_10.
- 17. European Commission. Annex 1: A concept for sustainable urban mobility plans, 2013. Available on-line at https://ec.europa.eu/transport/themes/urban/ urban-mobility/urban-mobility-package_en.
- 18. Danek T., Weglinska E. & Zareba M. The influence of meteorological factors and terrain on air pollution concentration and migration: a geostatistical case study from Krakow, Poland. Sci Rep 12, 11050, 2022. https://doi.org/10.1038/s41598-022-15160-3
- 19. UITP, Report Mobility as a service, International Association of Public Transport, Brussels 2019.
- 20. Kamargianni, M., Matyas M., The Business Ecosystem of Mobility as a Service. 96th Transportation Research Board (TRB) Annual Meeting, Washington DC, 8-12 January 2017.
- 21. Pickford A., Chung E., The shape of MaaS: The potential for MaaS lite. IATSS Research, 43, 219–225, 2019.
- 22. Kożlak A., Mobility-as-a Service jako postęp w integracji transportu. Prace Komisji Geografii Komunikacji PTG, 23.5,7-17., 2020.
- 23. P. Jittrapirom, V. Caiati, A. M. Feneri, S. Ebrahimigharehbaghi, M. J. A. González, J. Narayan, Mobility as a Service: A Critical Review of Definitions, Assessments of Schemes, and Key Challenges, Urban Plan., 2, 2, 13–25, 2017.
- 24. Gadziński J., Transport i mobilność miejska: raport o stanie polskich miast. Instytut Rozwoju Miast i Regionów, 2019.
- 25. Jilka, M., Application of the Double Diamond framework to prepare the communication strategy of a great sports event, Studia sportive 13(1), 2019. DOI:10.5817/StS2019-1-10.
- 26. Nessler D., How to solve problems applying a Design Thinking, UX, HCD or any Creative Process from scratch V2, 2018. Retrieved from https:// uxdesign.cc/how-to-solve-problems-applying-a- uxdesign-designthinking-hcd-or-any-design-processfrom-scratch-v2-aa16e2dd550b.
- 27. Stubbs A., Double Diamond Model Expanded, 2018. Retrieved from https://medium.com/@austin_57472/ double-diamondmodel-expanded-9fbcaa897d48.
- 28. Chomiak-Orsa I., Łuczak K., The importance of user research methods in user experience design, Business Informatics 1(63), 2022.
- 29. Mościchowska I., Rogoś-Turek B., Badania jako podstawa projektowania user experience, Wydawnictwo Naukowe PWN SA, 2015.
Uwagi
Opracowanie rekordu ze środków MNiSW, umowa nr POPUL/SP/0154/2024/02 w ramach programu "Społeczna odpowiedzialność nauki II" - moduł: Popularyzacja nauki (2025).
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-389d92a9-3242-4bb9-9937-e4b27018da19
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