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Identyfikatory
Warianty tytułu
Image of Poland as a Tourist Destination – Russian Perspective
Języki publikacji
Abstrakty
The aim of the article is to assess the current image of Poland as a tourist destination from the point of view of the Russians. To achieve the assumed goals, surveys were carried out. Basic statistical indicators such as mean, standard deviation, Pearson similarity index and graphic methods were also used in the study. Russian citizens did not perceive fully Poland as a country attractive for tourists both for themselves and for other European tourists. Their opinion in this regard was more critical than representatives of other nations.
Słowa kluczowe
Rocznik
Tom
Strony
75--89
Opis fizyczny
Bibliogr. 22 poz., rys., tab.
Twórcy
autor
- Uniwersytet Technologiczno-Humanistyczny im. Kazimierza Puławskiego w Radomiu, Wydział Transportu, Elektrotechniki i Informatyki
autor
- Uniwersytet Jana Kochanowskiego, Wydział Matematyczno-Przyrodniczy, Instytut Geografii i Nauk o Środowisku
Bibliografia
- Baloglu S., McCleary K. W., 1999, A Model of Destination Image Formation. Annals of Tourism Research, 26 (4): 868-97.
- Beerli A., Martin J. D., 2004, Tourists’ Characteristics and the Perceived Image of Tourist Destinations: A Quantitative Analysis - A Case Study of Lanzarote, Spain. Tourism Management, 25: 623-636.
- Boo S., Busser J., Baloglu S., 2009, A Model of Customer-Based Brand Equity and Its Application o Multipledestinations. Tourism Management, 30: 219-231.
- Cai L. A., 2002, Cooperative Branding for Rural Destinations. Annals of Tourism Research, 29: 720-742.
- Díaz-Rodríguez P., Santana-Talavera A., Rodríguez-Darias A. J., 2013, Destination Image, Image at Destination. Methodological Aspects. PASOS, Revista de Turismo y Patrimonio Cultural, t. 11, nr 3, Special Issue: 83-95.
- Echtner C. M., Ritchie J. R. B., 1991, The Meaning and Measurement of Destination Image. Journal of Tourism Studies, 2 (2): 2-12.
- Gartner W., Konecnik-Ruzzier M., 2011, Tourism Destination Brand Equity Dimensions: Renewal Versus Repeat Market. Journal of Travel Research, 50, DOI - 10.1177/0047287510379157.
- Guba E. G., (ed.), 1990, The Paradigm Dialogue. London.
- Gunn C. A., 1972, Vacationscape: Designing Tourist Regions. Washington.
- Hall C. M., O’Sullivan V., 1996, Tourism, Political Instability and Violence, [w:] Tourism, Crime and International Security Issues, A. Pizam, Y. Mansfeld (red.). New York: 105-121.
- Hunt J. D., 1975, Image as a Factor in Tourism Development. Journal of Travel Research 13 (3): 1-7.
- Jenkins O. H., 1999, Understanding and Measuring Tourist Destination Images. International Journal of Tourism Research, 1: 1-15.
- Jenkins O., McArthur S., 1996, Marketing Protected Areas. Australian Parks and Recreation, 32 (4): 10-17.
- Kashif M., Samsi S. Z. M., Sarifudin S., 2015, Brand Equity of Lahore Fort as a Tourism Destination Brand. Revista de Administração de Empresas: 432-443.
- Keller K. L., 1993, Conceptualizing, Measuring and Managing Customer-Based Brand Equity. Journal of Marketing, 57: 1-22.
- Kim W. H., Malek K., Kim N. J., Kim S. H., 2018, Destination Personality, Destination Image, and Intent to Recommend: The Role of Gender, Age, Cultural Background, and Prior Experiences. Sustainability, 10, 87; doi:10.3390/su10010087.
- Konecnik R. M., Gartner W. C., 2007, Customer-Based Brand Equity for a Destination. Annals of Tourism Research, 34(2): 400-421.
- Kotler P., Gertner D., 2004, Country as Brand, Product and Beyond: A Place Marketing and Brand Management Perspective, [w:] Destination Branding: Creating the Unique Destination Proposition, N. Morgan, A. Pritchard, R. Pride (red.). 2nd Edition, Oxford: 40-56.
- Lai K., Li X., 2015, Tourism Destination Image: Conceptual Problems and Definitional Solutions. Journal of Travel Research: 1-16, DOI: 10.1177/0047287515619693.
- Lawson F., Bond-Bovy M., 1977, Tourism and Recreational Development. London.
- MacKay K. J., Smith M. C., 2006, Destination Advertising: Age and Format Effects on Memory. Annals of Tourism Research, 33: 7-24.
- Marchiori E., Cantoni L., 2015, The Role of Prior Experience in the Perception of a Tourism Destination in User-Generated Content. Journal of Destination, Marketing and Management, 4: 194-201.
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-3566a155-1099-419e-847c-67510787149e
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