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Enterprises’ strategies transformation in the real sector of the economy in the context of the COVID-19 pandemic

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The article examines the impact of the COVID-19 pandemic on the content of key functional strategies of companies in the real sector of the economy. The purpose of the article is to assess the changes in the economic behaviour of companies in the context of the COVID-19 pandemic, to analyse business practices in adapting functional strategies to new risks, and to determine the directions for transforming functional strategies. An analysis of companies’ business practices showed that the pandemic had a significant impact on the economic behaviour of companies, transforming not only their tactics, but also their strategy. The functional strategies of the companies have undergone significant changes - marketing, production, personnel management strategies. The transformation of the marketing sphere is due to new trends in the sphere of consumption that have arisen as a result of the introduction of restrictive measures by states. The changed conditions of production activities necessitated accelerated digitalization and robotization of production, restructuring of supply chains and determined the need for the formation of innovative production strategies that meet the conditions of the Industry 4.0 era. The strategy and tactics of personnel management of companies are adapting to the conditions of the epidemic using a remote work format, digitalization of processes and tasks, and the use of new approaches in management. Based on the results of the study, the authors concluded that the pandemic has highlighted problems in the ability of companies to learn quickly in a rapidly changing environment. Today, the surviving companies are those that have been able to best adapt to unforeseen threats. For them, the coronavirus pandemic is not the cause of the crisis, but a turning point and a unique opportunity to develop in a highly competitive environment.
Rocznik
Strony
8--15
Opis fizyczny
Bibliogr. 48 poz., tab.
Twórcy
  • Saratov State Law Academy, Saratov, Vol’skaya st., 1, Russia
  • Omsk State Transport University, Omsk, Marx avenue, 35, Russia
  • Czestochowa University of Technology, ul. Armii Krajowej 19B, 42-201 Częstochowa, Poland
Bibliografia
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  • 23. Klimecka-Tatar, D., Ingaldi, M., 2020. Service quality management in term of IHRM concept and the employee internationalization, International Journal for Quality Research, in publish, DOI: 10.24874/IJQR15.03-05
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  • 32. Pantano, E., Pizzi, G., Scarpi, D., Dennis, C., 2020. Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak, Journal of Business Research, 116, 209-213. DOI: 10.1016/j.jbusres.2020.05.036
  • 33. Pietraszek, J., Radek, N., Goroshko, A.V., 2020. Challenges for the DOE methodology related to the introduction of Industry 4.0, Production Engineering Archives, 26(4), 190–194, DOI: 10.30657/pea.2020.26.33
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  • 42. Tkachenko, V., Klymchuk, M., Tkachenko, I., 2021. Recursive and convergence methodology of the investment management of the enterprise digitalization processes, Management Systems in Production Engineering, 29(1), 14-19, DOI: 10.2478/mspe-2021-0002
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  • 45. Wawrowski, B., Otola, I., 2020. Social media marketing in creative industries: How to use social media marketing to promote computer games?. Information (Switzerland), 11(5), 697, DOI:10.3390/info11050242
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  • 47. Zandi, G., Shahzad, I., Farrukh, M., Kot, S. 2020. Supporting role of society and firms to COVID-19 management among medical practitioners, International Journal of Environmental Research and Public Health, 17(21), DOI: 10.3390/ijerph17217961
  • 48. Zimovets, A.V., Sorokina, Yu.V., Khanina, A.V., 2020. Analiz vliyaniya pandemii COVID-19 na razvitie predpriyatiy v Rossiyskoy Federatsii [Analysis of the impact of the COVID-19 pandemic on the development of enterprises in the Russian Federation], Ekonomika, predprinimatelstvo i parvo, 10(5), 1337-1350, DOI: 10.18334/epp.10.5.110126
Uwagi
Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2021).
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-33b19146-e213-4c5c-8c0f-b2634925f8fc
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