Digital strategic orientation and firm’s performance: the moderating effect of environmental uncertainty

• Autorzy: Alshourah Sultan , Altawalbeh Manal , Mansour Maan , Al Haraisa Yazan , Al-Kharabsheh Abdulrahman

Identyfikatory

DOI

10.17512/pjms.2023.28.2.01

Warianty tytułu

PL

Cyfrowa orientacja strategiczna a wyniki firmy: moderujący wpływ niepewności środowiskowej

• Języki publikacji: EN

Abstrakty

EN

Increasingly, digitization is seen as a strategic approach for firms to improve their performance. Recent studies have indicated a failure in the digital transformation process towards improving company performance, which may be due to environmental uncertainty. Thus, this study aims to examine the influence of digital strategic orientation on a firm’s performance and explain the moderating role of environmental uncertainty on the relationship between digital strategic orientation and a firm’s performance in the context of Jordanian services and manufacturing companies. A total of 186 surveys were collected from managers at the Amman Stock Exchange in Jordan. Factor analysis was used to assess construct commonalities, and correlation multiple regression analysis was used to examine the relationship between constructs. Overall, this study revealed that digital strategic orientation and environmental uncertainty positively impact a firm’s performance. Additionally, the results demonstrate that environmental uncertainty moderates the effect of digital strategic orientation on a firm’s performance. This study can raise the attentiveness of managers of service and manufacturing firms' tendencies for policy-making to improve their firm’s performance through digital strategic orientation. The study's findings will also assist managers in developing digital strategies within their organizations to help them create plans based on how uncertain they believe the environment to be and the resource perspective that defines the digital orientation as a strategy in line with the firm’s performance.

PL

Cyfryzacja jest coraz częściej postrzegana jako strategiczne podejście dla firm mające na celu poprawę ich wyników. Ostatnie badania wykazały niepowodzenie procesu transformacji cyfrowej w zakresie poprawy wyników firmy, co może wynikać z niepewności środowiskowej. Dlatego też niniejsze badanie ma na celu zbadanie wpływu strategicznej orientacji cyfrowej na wyniki firmy i wyjaśnienie moderującej roli niepewności środowiskowej na związek między strategiczną orientacją cyfrową a wynikami firmy w kontekście jordańskich firm usługowych i produkcyjnych. Łącznie zebrano 186 ankiet od menedżerów z Giełdy Papierów Wartościowych w Ammanie w Jordanii. Analiza czynnikowa została wykorzystana do oceny podobieństw konstruktów, a analiza regresji wielokrotnej korelacji została wykorzystana do zbadania relacji między konstruktami. Ogólnie rzecz biorąc, badanie to wykazało, że cyfrowa orientacja strategiczna i niepewność środowiskowa pozytywnie wpływają na wyniki firmy. Ponadto wyniki pokazują, że niepewność środowiskowa moderuje wpływ cyfrowej orientacji strategicznej na wyniki firmy. Badanie to może zwiększyć uwagę menedżerów firm usługowych i produkcyjnych na tendencje do kształtowania polityki w celu poprawy wyników ich firm poprzez cyfrową orientację strategiczną. Wyniki badania pomogą również menedżerom w opracowywaniu strategii cyfrowych w ich organizacjach, w zakresie tworzenia planów opartych na niepewnym środowisku i perspektywie zasobów, które definiują orientację cyfrową jako strategię zgodną z wynikami firmy.

Słowa kluczowe

EN

digital strategic orientation; firms performance; environmental uncertainty; resource-based view

PL

strategiczna orientacja cyfrowa; perspektywa zasobowa; wyniki firmy; niepewność otoczenia

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2023
• Tom: Vol. 28, No. 2
• Strony: 7--27
• Opis fizyczny: Bibliogr. 70 poz., tab.

Twórcy

autor

Alshourah Sultan

• Management Science, Zarqa University, Zarqa, Jordan

• https://orcid.org/0000-0001-9941-2707

autor

Altawalbeh Manal

• Educational Technology, Middle East University, Amman, Jordan

• https://orcid.org/0000-0003-2638-2329

autor

Mansour Maan

• Management Science, Zarqa University, Zarqa, Jordan

• https://orcid.org/0000-0002-6687-876X

autor

Al Haraisa Yazan

• Management Science, Tafila University, Tafila, Jordan

• https://orcid.org/0000-0002-6832-8673

autor

Al-Kharabsheh Abdulrahman

• Management Science, Zarqa University, Zarqa, Jordan

• https://orcid.org/0009-0009-4659-440X

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2024).