Balanced branding of the employer created by means of social media - a factor of success in personal marketing

• Autorzy: Kaiser I.
• Języki publikacji: EN

Abstrakty

EN

Social media may be an efficient tool for creating and effective building of the image of an organization as a trustworthy employer both outside and inside the company. Results of the survey on social media are revealed. The following issues are discussed: • what marketing channels are used by companies for employer's branding? • In what way should companies try to arouse students interest? • Which channels do companies use to publish their job offers? • Which channels do companies use to search for candidates? • What can companies do in order to attract the best candidates? • What can organizations do in order to attract the appropriate candidates through social media just in time? • What aspects of planning the strategy of creating the image of a company as an employer by means of social media are most important? • Mow efficient are career pages on Facebook in the process of employer brand building? • Why is it that some companies are successful in the social media? Best practice • Factors which have a negative influence:

Słowa kluczowe

EN

social media; marketing activities; social media as a tool for cross-marketing; social networks; strategy of creating the image of the company

• Wydawca: Wydawnictwa Naukowe Instytutu Lotnictwa
• Czasopismo: Prace Instytutu Lotnictwa
• Rocznik: 2012
• Tom: Nr 2 (223)
• Strony: 135--145
• Opis fizyczny: Rys.

Twórcy

autor

Kaiser I.

• Europäische Medien- und Business Akademie, Düsseldorf - Medienhafen