„Płać, ile chcesz” jako innowacyjny mechanizm kształtowania ceny – stan badań

• Autorzy: Krzyżanowska M. , Tkaczyk J.

Warianty tytułu

EN

„Pay what you want” as a new pricing mechanism: the state of the research

• Języki publikacji: PL

Abstrakty

PL

„Płać, ile chcesz” jest przedmiotem badań zarówno teoretyków, jak i analizy praktyków. Rozwój Internetu spowodował wzrost zainteresowania partycypacyjnymi mechanizmami kształtowania, w tym mechanizmu „płać, ile chcesz”. Naukowe opracowania tej problematyki pojawiły się około pięć lat temu, ale do tej pory nie podjęto próby dokonania syntezy dorobku w tym obszarze, pozwalającej wyciągnąć wnioski na temat biznesowej wartości tego innowacyjnego mechanizmu kształtowania ceny, ani w sposób metodyczny rozwijać wiedzę na ten temat. Niniejszy artykuł służy wypełnieniu tej luki; do analizy literatury wykorzystano w nim metodę lejka paradygmatu.

EN

„Pay what you want” has received a great deal of attention from researchers and practitioners alike. The use of the internet has grown the interest in new participative pricing mechanisms such as it is. Published research focused on this phenomenon appeared in the academic journals only about five years ago. Since that time, there has been no synthesis of the knowledge that would allow one to draw conclusions regarding the business value of this innovative mechanism and to extend the theory applied to this topic. This paper addresses this gap, applying the paradigm funnel technique and identifies directions of further studies.

Słowa kluczowe

PL

kształtowanie cen; mechanizmy kształtowania cen; metoda lejka paradygmatu

• Wydawca: Sieć Badawcza Łukasiewicz - Poznański Instytut Technologiczny
• Czasopismo: Logistyka
• Rocznik: 2015
• Tom: nr 2
• Strony: 1244--1249, CD2
• Opis fizyczny: Bibliogr. 39 poz., rys., tab.

Twórcy

autor

Krzyżanowska M.

• Akademia Leona Koźmińskiego w Warszawie, Katedra Marketingu

autor

Tkaczyk J.

• Akademia Leona Koźmińskiego w Warszawie, Katedra Marketingu

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