Sustainability as a Message on Social Media: A Case Study of the World Economic Forum’s Twitter (Now X) Account

• Autorzy: Preis Jiri , Klika David

Identyfikatory

DOI

10.35784/preko.5673

Warianty tytułu

PL

Zrównoważony rozwój w mediach społecznościowych: studium przypadku konta Światowego Forum Ekonomicznego na Twitterze(obecnie X)

• Języki publikacji: EN

Abstrakty

EN

Sustainability and social media are two current topics, the combination of which can be a compelling means of change for a better, sustainable future. This paper analyses the Twitter profile of the World Economic Forum, a global leader in promoting sustainability, over five years, from 2016 to 2020. The main focus of this work is to analyse the content and nature of the World Economic Forum's contributions (tweets) focusing on topics of Sustainable Development Goals. The results are presented in three categories – geographical focus, thematic focus, and most popular content. The results can indicate the trend, what topics and geographical locations related to sustainability are emphasised online, how the audience perceives it, and how to popularise sustainability among the public.

PL

Zrównoważony rozwój i media społecznościowe to dwa aktualne tematy, których połączenie może być przekonującym środkiem zmian na rzecz lepszej, zrównoważonej przyszłości. W artykule dokonano analizy profilu Światowego Forum Ekonomicznego na Twitterze, światowego lidera w promowaniu zrównoważonego rozwoju, na przestrzeni pięciu lat, od 2016 do 2020. Głównym celem tej pracy jest analiza treści i charakteru wpisów (tweetów) Światowego Forum Ekonomicznego. skupiając się na tematyce Celów zrównoważonego rozwoju. Wyniki prezentowane są w trzech kategoriach –skupienie geograficzne, skupienie tematyczne i najpopularniejsze treści. Wyniki mogą wskazać trend, jakie tematy i lokalizacje geograficzne związane ze zrównoważonym rozwojem są podkreślane w świecie online, jak postrzegają go odbiorcy i jak popularyzować zrównoważony rozwój wśród społeczeństwa.

Słowa kluczowe

EN

sustainability; social media; SDGs; World Economic Forum; Twitter

PL

rozwój zrównoważony; media społecznościowe; cele zrównoważonego rozwoju; Światowe Forum Ekonomiczne; Twitter

• Wydawca: Lublin University of Technology
• Czasopismo: Problemy Ekorozwoju
• Rocznik: 2024
• Tom: Vol. 19, no. 2
• Strony: 126--138
• Opis fizyczny: Bibliogr. 45 poz., fig., tab.

Twórcy

autor

Preis Jiri

• University of West Bohemia (Czechia)

• https://orcid.org/0000-0002-9123-2776

autor

Klika David

• University of West Bohemia (Czechia)

• https://orcid.org/0009-0005-3380-0586

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa nr POPUL/SP/0154/2024/02 w ramach programu "Społeczna odpowiedzialność nauki II" - moduł: Popularyzacja nauki (2025).