The market and quality perspective of CSR and crisis management - a literature review

Zapłata, Sławomir; Kwiatek, Paweł

doi:10.29119/1641-3466.2022.162.42

Artykuł - szczegóły

Tytuł artykułu

The market and quality perspective of CSR and crisis management - a literature review

Autorzy

Zapłata Sławomir , Kwiatek Paweł

Treść / Zawartość

Pełne teksty:

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Identyfikatory

DOI

10.29119/1641-3466.2022.162.42

Warianty tytułu

Języki publikacji

Abstrakty

Purpose: The study provides a concise overview of the CSR concept in the literature regarding two market’s aspects - quality and marketing. The aim of the study is to analyse to what extent a CSR maps to crisis management phases. Design/methodology/approach: The article entails a literature review of 352 articles published in the years 2006-2021 supported by machine learning. Findings: 15 thematic groups were identified. It is impossible to point to unambiguous thematic trends in relation to the topics in the analysed articles. CSR as a field includes three main elements (economic, environmental, social), but this concept can be considered in many areas and a wide range of organizational activities, which was shown in the article in individual thematic groups. Research limitations/implications: As every literature review serves as a snapshot of a particular period, the results of the study are limited. Future research may also concern the qualitative research (e.g., case-studies in individual companies) and quantitative research (e.g., focusing on specific aspects and/or dedicated samples). Practical implications: The CSR implementation is not a single and short-term organization’s project, but an element of a long-term strategy and market trends. It is an important practical information for all organizations undertaking activities in corporate social responsibility. Social implications: The results of the presented research help the reader to see a broader perspective of CSR activities. Microeconomic activities within the CSR triad influence the macroeconomic scale - the global increase in awareness of business responsibility towards society. Originality/value: This is the first paper containing the literature review results on CSR considering the aspects of quality and marketing. The crisis management perspective was also considered as an issue related to the intensity of organizational activities in CSR.

Słowa kluczowe

CSR crisis quality marketing text mining

CSR kryzys jakość marketing text mining

Wydawca

Wydawnictwo Politechniki Śląskiej

Czasopismo

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

Rocznik

2022

Tom

z. 162

Strony

755--775

Opis fizyczny

Bibliogr. 93 poz.

Twórcy

autor

Zapłata Sławomir

slawomir.zaplata@ue.poznan.pl

Poznan University of Economics and Business, Poznan

https://orcid.org/0000-0001-6134-9765

autor

Kwiatek Paweł

pkwiatek@kozminski.edu.pl

Kozminski University, Warsaw

https://orcid.org/0000-0003-4736-6774

Bibliografia

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2024).

Typ dokumentu

Bibliografia

Identyfikator YADDA

bwmeta1.element.baztech-2c7c69ea-3558-4c78-8517-4b7a5b2cfee6