Identification of key success factors of Vietnamese coffee export enterprises

• Autorzy: Thich Nguyen Van

Identyfikatory

DOI

10.17512/pjms.2023.27.1.19

Warianty tytułu

PL

Identyfikacja kluczowych czynników sukcesu wietnamskich przedsiębiorstw eksportujących kawę

• Języki publikacji: EN

Abstrakty

EN

Under globalization's current conditions, competition is the trigger for exporting enterprises' goods and services activities. It also is determinative for business development and the essential requirement for overall business prosperity, especially for small and medium enterprises (SMEs). Therefore, this paper aims to identify and analyze the critical success factors of Vietnamese coffee export companies. This paper uses the Bayesian Belief Networks (BBNs) method to identify the factors that could achieve success in coffee exporting. This research develops four scenarios to identify the root causes of export success and then intervenes in these leverage points to achieve success in coffee exporting. The finding shows that the market choice, the quality of exported products, the economic status of the host country (importers), and the financial capacity of the export enterprises are the major influencing factors to the success of Vietnamese coffee exporters.

PL

W obecnych warunkach globalizacji konkurencja jest czynnikiem wyzwalającym działalność eksportową przedsiębiorstw w zakresie towarów i usług. Jest to również czynnik determinujący rozwój biznesu i podstawowy wymóg ogólnego dobrobytu biznesowego, zwłaszcza dla małych i średnich przedsiębiorstw (MŚP). Dlatego też niniejszy artykuł ma na celu identyfikację i analizę krytycznych czynników sukcesu wietnamskich firm eksportujących kawę. W artykule wykorzystano metodę Bayesian Belief Networks (BBN) w celu zidentyfikowania czynników, które mogą osiągnąć sukces w eksporcie kawy. W badaniu opracowano cztery scenariusze w celu zidentyfikowania głównych przyczyn sukcesu eksportowego, a następnie skupiono się na tych punktach dźwigni, aby osiągnąć sukces w eksporcie kawy. Wyniki pokazują, że wybór rynku, jakość eksportowanych produktów, status ekonomiczny kraju przyjmującego (importerów) oraz zdolność finansowa przedsiębiorstw eksportowych są głównymi czynnikami wpływającymi na sukces wietnamskich eksporterów kawy.

Słowa kluczowe

EN

coffee export; BBN's model; success factors

PL

eksport kawy; model BBN; czynniki sukcesu

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2023
• Tom: Vol. 27, No. 1
• Strony: 327--342
• Opis fizyczny: Bibliogr. 23 poz., rys., tab.

Twórcy

autor

Thich Nguyen Van

• Institute of Scientific Research and Banking Technology, Ho Chi Minh University of Banking, 36 Ton That Dam Street, District 1, Ho Chi Minh City, Vietnam

• https://orcid.org/0000-0003-2721-7587

Bibliografia

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Uwagi

Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2022-2023).