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One-page strategic plan using the example of Aarong company from Bangladesh

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Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
Strategic development and planning predetermine all the major fields of activities. Marketing activities are the key tool of communication with a company’s customers, suppliers and other stakeholders. Nowadays, short but informative presentation solutions are becoming more attractive and popular. Companies are using more visuals with a short text in their communication channels as well as in building strategies. One of the tools is the one-page strategic plan (OPSP). The research problem of the paper is how to develop a strategy in its compressed version for the organisation that can have a format which is easy-to-understand and communicate. The paper aims to propose the OPSP model for the Aarong company, which should include both the commercial and non-profit activities. As a research method, the case study of Aarong company was chosen, using the secondary data. The proposed OPSP for Aarong company clearly showed the connections of all key elements of a strategic plan. The practical implications of using the OPSP tool in the Aarong company are clearly visible in terms of synthesis of a complicated strategic plan and having an attractive form of the company strategy for the external communication.
Rocznik
Strony
57--65
Opis fizyczny
Bibliogr. 29 poz., rys.
Twórcy
autor
  • Graduate of Higher School of Management and Business, Belarus State Economic University, Belarus
autor
  • Graduate of Nothern University Bangladesh, Faculty of Business, Bangladesh
  • Bialystok University of Technology, Faculty of Engineering Management, Poland
Bibliografia
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  • Anon. (2016a). About Aarong. Aarong. Retrieved from http://www.aarong.com/about-aarong/
  • Anon. (2016b). BRAC at a Glance. BRAC. Retrieved from http://www.brac.net
  • Bartkus, B., Glassman, M., & McAfee, B. (2006). Mission Statement Quality and Financial Performance. European Management Journal, 24(1), 86-94. doi: 10.1016/j.emj.2005.12.010
  • Bernstein, J. (2014). Standing Room Only. New York, USA: Palgrave Macmillan.
  • Buzzell, R.D. (2004). The PIMS program of strategy research: A retrospective appraisal. Journal of Business Research, 57(5), 478-483. doi: 10.1016/S0148-2963(02)00314-4
  • Camilleri, M. (2017). Travel Marketing, Tourism Economics and the Airline Product. Cham, Switzerland: Springer.
  • Chiarini, A. (2015). Sustainable Operations Management. Measuring Operations Performance. Cham, Switzerland: Springer.
  • Ciucescu, N. (2015). Overview about the vision, mission, goals and values of nongovermental organisations. Studies and Scientific Researches. Economics Edition, 22, 62-69. doi: 10.29358/sceco.v0i22.330
  • Dolan, R.J. (2003). Managing the Water and Wastewater Utility. Pennsylvania, USA: Water Environment Federation.
  • Feurer, R., & Chaharbaghi, K. (1995). Strategy development: past, present, and future. Management Decision, 33(6), 11-21. doi: 10.1108/00251749510087614
  • Grünig, R., & Kühn, R., (2015). The Strategy Planning Process. Berlin, Germany: Springer.
  • Gulati, R. (2013). Maintenance and Reliability. Best Practices. New York, USA: Industrial Press.
  • Hunt, S.D., & Morgan, R.M. (2005). The resource-advantage theory of competition. Review of Marketing Research, 1, 153-206. doi: 10.2307/1251905
  • Jalkala, A., Cova, B., Salle, R., & Salminen, R.T. (2010). Changing project business orientations: Towards a new logic of project marketing. European Management Journal, 28(2), 124-138. doi: 10.1016/j.emj.2009.04.005
  • Kotler, P., & Keller, K. (2014). Marketing management. Saddle River, USA: Pearson.
  • Matejun, M., & Mikoláš, Z. (2017). Small business life cycle: statics and dynamics (S&D) model. Engineering Management in Production and Services, 10(1), 45-58. doi: 10.1515/emj-2017-0030
  • Mitręga, M. (2013). Marketing mobilny w świetle postaw użytkowników telefonów komórkowych [Mobile marketing in the light of the attitudes of mobile phone users]. Handel Wewnętrzny, 3, 170-177.
  • Mitręga, M. (2014). Pomiar w badaniach naukowych w  marketingu – standardy w Polsce i za granicą okiem recenzenta [Measurement in scientific research in marketing – standards in Poland and abroad as seen by the reviewer]. Marketing i Rynek, 8, 135-138.
  • Phaal, R., & Muller, G. (2009). An architectural framework for roadmapping: Towards visual strategy. Technological Forecasting & Social Change, 76(1), 39-49. doi: 10.1016/j.techfore.2008.03.018
  • Siemieniako, D. (2008). Logika usługowej dominacji w  marketingu-podstawowe pojęcia i konsekwencje w zarządzaniu [Logic of service domination in marketing – basic concepts and consequences in management]. Marketing i Rynek, 11, 11-16.
  • Siemieniako, D. (2010). Lojalność klientów – historia czy współczesność marketingu [Customer loyalty – history or modernity of marketing]? Marketing i Rynek, 5, 15-21.
  • Siemieniako, D. (2011). Lojalność relacyjna a zobowiązanie w złożonych związkach usługowych [Relational loyalty and commitment in complex service relationships]. Marketing i Rynek, 8, 10-15.
  • Siemieniako, D., & Gębarowski, M. (2016). B2B Relationship marketing management in trade fair activity. Newcastle, England: Cambridge Scholars Publishing.
  • Siemieniako, D., & Gębarowski, M. (2017). B2B trade fairs and promise management as a relationship marketing concept. Journal of Customer Behaviour, 16(3), 237- 261.
  • Skrabanek, B. (2017). Difference Between Vision and Mission Statements: 25 Examples. ClearVoice. Retrieved from https://www.clearvoice.com/blog/differencebetween-mission-vision-statement-examples/
  • Smith, B. (2003). The effectiveness of marketing strategy making processes: A critical literature review and a research agenda. Journal of Targeting, Measurement and Analysis for Marketing, 7(3), 273-290.
  • Vishnevskiy, K., Karasev, O., & Meissner, D. (2016). Integrated roadmaps for strategic management and planning. Technological Forecasting & Social Change, 110, 153-166. doi: 10.1016/j.techfore.2015.10.020
Uwagi
Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2019).
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-274ef1b1-898c-40ba-8844-757ed9a4aa5e
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