Dimensions of attractiveness of the Polish army as an employer

• Autorzy: Kurek Dorota

Identyfikatory

DOI

10.29119/1641-3466.2024.201.14

• Języki publikacji: EN

Abstrakty

EN

Purpose: The main objective of the conducted research was to identify the dimensions of attractiveness of the Polish Army as an employer in the opinion of candidates for military service. Design/methodology/approach: The author of this article, noticing a gap in research results regarding the dimensions of attractiveness of the Polish Army as an employer, undertook a study to identify the dimensions (theoretical model) and empirically verify the model in one of the four target groups of employer branding in the Polish Army. The research using the diagnostic survey method (paper questionnaire) was conducted in November and December 2023 on a sample of 410 candidates for military service. Findings: The study shows that all twelve dimensions of military attractiveness are important in the assessment of candidates for service, while the revealed statistical relationships between attractiveness factors and the level of attractiveness of the military had different strength of relationship, which suggests the possibility of creating a hierarchy of dimensions. According to the candidates, the most important dimensions of attractiveness of the military include the stabilization dimension, social dimension, financial dimension, working conditions and organization, and cultural-affiliation dimension. Research limitations/implications: The research was conducted among candidates for military service, and therefore one of the four target groups of employer branding in the Polish Army was analyzed. As part of future research, it makes sense to learn the perspectives of the other three target groups, including soldiers, which will translate into the possibility of comparing the opinions of internal and external military stakeholders. Practical Implications: The results of the research can provide a basis for improving promotional activities in the Polish Army by using in image activities the key attributes of the military most associated with the military by candidates for service. The indicated activity should translate into an assessment of the military as an employer that meets needs and expectations by creating favorable conditions for work and professional development. Originality/Value: The article presents the author's dimension breakdown of the Polish Army attractiveness as an employer, which was then verified among candidates for military service.

Słowa kluczowe

EN

dimensions of attractiveness; employer branding; military; candidate fireman

PL

wymiary atrakcyjności; budowanie marki pracodawcy; wojsko; kandydaci do służby

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2024
• Tom: z. 201
• Strony: 181--194
• Opis fizyczny: Bibliogr. 30 poz.

Twórcy

autor

Kurek Dorota

• Institute of Management, Management and Command Faculty, War Studies University, Warsaw

• https://orcid.org/0000-0002-2346-6108

Bibliografia

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa nr POPUL/SP/0154/2024/02 w ramach programu "Społeczna odpowiedzialność nauki II" - moduł: Popularyzacja nauki (2025).