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With the widespread use of the Internet in everyday life, new businesses have emerged, causing significant changes in the market, while some traditional businesses were marginalized. One of the emerging businesses is taxi-hailing, which has gained popularity among the public. This study examines ten attributes of taxi-hailing and asks individuals about their preferences for these attributes through a questionnaire. Unlike the traditional approach of dealing with discrete choice models, which focuses on choosing the best (most important) alternative only, the role of the worst (least important) alternative is also considered in this type of modelling. The present study utilizes case 1 (out of the three available cases) of this scaling method, called “best-worst”, which focuses on attributes. Each questionnaire includes 12 questions about taxi-hailing attributes, where respondents have to state their preference in selecting the best and the worst ones. The results indicate that security and reassurance are the most crucial attributes when deciding this transportation mode, followed by accessibility. Compliance with health issues and social distancing ranked as the least significant attribute.
Rocznik
Tom
Strony
199--219
Opis fizyczny
Bibliogr. 23 poz.
Twórcy
autor
- Faculty of Engineering, Imam Khomeini International University, Qazvin, Iran
autor
- Faculty of Engineering, Imam Khomeini International University, Qazvin, Iran
Bibliografia
- 1. Li Han-ru. 2016. "Taxi positioning in the new age of internet and industrial development research". Procedia Engineering 137: 811-16. ISSN 1877-7058. DOI: 10.1016/j.proeng.2016.01.320.
- 2. Dow Chyi-Ren, Duc-Binh Nguyen, Shr-Chen Wang, Shiow-Fen Hwang, Ming Fong Tsai. 2016. "A geo-aware taxi carrying management system by using location based services and zone queuing techniques on internet of things". Mobile Information Systems 2016: 9817374. DOI: 10.1155/2016/9817374.
- 3. Bou Mjahed Lama, Archak Mittal, Amr Elfar, Hani S. Mahmassani, Ying Chen. 2017. "Exploring the role of social media platforms in informing trip planning: Case of yelp.Com". Transportation Research Record 2666: 1-9. DOI: 10.3141/2666-01.
- 4. Chen Ying, Hani S. Mahmassani, Andreas Frei. 2018. "Incorporating social media in travel and activity choice models: Conceptual framework and exploratory analysis". International Journal of Urban Sciences 22(2): 180-200. ISSN: 1226-5934. DOI: 10.1080/12265934.2017.1331749.
- 5. Alemi F., G. Circella, S. Handy, P. Mokhtarian. 2018, "What influences travelers to use uber? Exploring the factors affecting the adoption of on-demand ride services in california". Travel Behaviour and Society 13: 88-104. DOI: 10.1016/j.tbs.2018.06.002.
- 6. Song Fangqing. 2019. "Understanding mode choice behaviour when new modes come into play". Ph.D. Dissertation. University of Leeds.
- 7. Jing Peng, Yuanyuan Chen, Xingyue Wang, Kewen Pan, Daibiao Yuan. 2021. "Evaluating the effectiveness of didi ride-hailing security measures: An integration model". Transportation Research Part F: Traffic Psychology and Behaviour 76: 139-66. ISSN: 1369-8478. DOI: 10.1016/j.trf.2020.11.004.
- 8. Akbari Morteza, Nader Seyyed Amiri, Miguel Ángel Zúñiga, Hamid Padash, Hodjat Shakiba. 2020, "Evidence for acceptance of ride-hailing services in iran". Transportation Research Record 2674(11): 289-303. ISSN: 0361-1981. DOI: 10.1177/0361198120942224.
- 9. Louviere Jordan J., George G. Woodworth. 1991. Best worst scaling: A model for largest difference judgments. University of Alberta, Working Paper.
- 10. Louviere Jordan J., Terry N. Flynn, Anthony Alfred John Marley. 2015. Best-worst scaling: Theory, methods and applications. Cambridge University Press.
- 11. Lancsar E., J. Louviere, C. Donaldson, G. Currie, L. Burgess. 2013, "Best worst discrete choice experiments in health: Methods and an application". Social Science and Medicine 76(1): 74-82. ISSN: 0277-9536. DOI: 10.1016/j.socscimed.2012.10.007.
- 12. He F., Z.J.M. Shen. 2015. "Modeling taxi services with smartphone-based e-hailing applications". Transportation Research Part C: Emerging Technologies 58: 93-106. DOI: 10.1016/j.trc.2015.06.023.
- 13. Lancsar Emily, Denzil G. Fiebig, Arne Risa Hole. 2017. "Discrete choice experiments: A guide to model specification, estimation and software". PharmacoEconomics 35(7): 697-716. DOI: 10.1007/s40273-017-0506-4.
- 14. Echaniz Eneko, Chinh Q. Ho, Andres Rodriguez, Luigi dell'Olio. 2019, "Comparing best-worst and ordered logit approaches for user satisfaction in transit services". Transportation Research Part A: Policy and Practice 130: 752-69. ISSN: 0965-8564. DOI: 10.1016/j.tra.2019.10.012.
- 15. Burton Nichola, Michael Burton, Dan Rigby, Clare A.M. Sutherland, Gillian Rhodes. 2019. "Best-worst scaling improves measurement of first impressions". Cognitive research: principles and implications 4: 1-10(36). ISSN: 2365-7464. DOI: 10.1186/s41235-019-0183-2.
- 16. Aizaki Hideo, James Fogarty. 2019. "An r package and tutorial for case 2 best–worst scaling". Journal of Choice Modelling 32: 100171. ISSN: 1755-5345. DOI: 10.1016/j.jocm.2019.100171.
- 17. Aizaki Hideo, James Fogarty. 2023. "R packages and tutorial for case 1 best–worst scaling". Journal of Choice Modelling 46: 100394. ISSN: 1755-5345. DOI: 10.1016/j.jocm.2022.100394.
- 18. Aizaki Hideo, Tomoaki Nakatani, Kazuo Sato. 2014. Stated preference methods using r. CRC Press.
- 19. McFadden Daniel. 1974. "Conditional logit analysis of qualitative choice behavior." In: Frontiers in econometrics. Paul Zarembka. New York: Academic Press, 105-42.
- 20. Flynn Terry N., Jordan J. Louviere, Tim J. Peters and Joanna Coast. 2007. "Best–worst scaling: What it can do for health care research and how to do it". Journal of Health Economics 26(1): 171-89. ISSN: 0167-6296. DOI: 10.1016/j.jhealeco.2006.04.002.
- 21. Louviere Jordan, Ian Lings, Towhidul Islam, Siegfried Gudergan, Terry Flynn. 2013, "An introduction to the application of (case 1) best–worst scaling in marketing research". International journal of research in marketing 30(3): 292-303. ISSN: 0167-8116. DOI: 10.1016/j.ijresmar.2012.10.002.
- 22. Thompson Steven K. 1987. "Sample size for estimating multinomial proportions". The American Statistician 41(1): 42-46. ISSN: 00031305. DOI: 10.2307/2684318.
- 23. Cochran William Gemmell. 1977. Sampling techniques. 3d. New York: Wiley.
Typ dokumentu
Bibliografia
Identyfikator YADDA
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