Applying the principles of circular economy in the European Union

• Autorzy: Vasko P. , Holly J. , Stasiak-Betlejewska R.
• Języki publikacji: EN

Abstrakty

EN

Consumer way of life, constantly acquiring material goods and their accumulation in the environment have created great imbalances, which has resulted in a present or an anticipated lack of natural resources, water, soil and air pollution or environmental pollution as such. Nowadays situation is alarming and this is the reason to change behaviour of current population and replace it with alternatives more favourable to the environment. For this reason, the European Union begins to apply the principles of re-use of scarce resources and streamlining production processes. One of these processes should be gradual application of circular economy, which is based on constant circulation of resources, resulting not only to reduce waste, but also to reduce production costs, increase employment opportunities etc. However, the transition to a circular economy requires participation on it by various organizations and individuals. For example, companies can make changes to a rebuilding of the complete supply chain for effective using of resources. Similarly, customers can adapt their buying behaviour and search only products produced by companies professed philosophy of circular economy. The aim of the work is based on the available empirical data and secondary research outline view of the circular economy as well as the application of the various principles of circular economy in practice.

Słowa kluczowe

EN

circular economy; marketing communication; environment; European Union

PL

gospodarka okrężna; środowisko; komunikacja marketingowa; Unia Europejska

• Wydawca: Oficyna Wydawnicza Stowarzyszenia Menedżerów Jakości i Produkcji
• Czasopismo: Zeszyty Naukowe. Quality. Production. Improvement
• Rocznik: 2016
• Tom: No. 2 (5)
• Strony: 122--134
• Opis fizyczny: Bibliogr. 8 poz., rys.

Twórcy

autor

Vasko P.

autor

Holly J.

autor

Stasiak-Betlejewska R.

• Institute of Production Engineering, Faculty of Management, Czestochowa University of Technology

Bibliografia

• 1. BENEŠOVÁ H. 2010. Environmentální technologie a ekoinovace. I. vydanie. Praha : CENIA, pp. 135. ISBN 978-80-85087-90-1.
• 2. DARNADYOVÁ A. 2014. Kruhová ekonomika (Circular Economy). [online] [In:] Odpadové hospodárstvo. Dostupné na internete: http://www.odpady-portal.sk/Dokument/102210/kruhova-ekonomika-circular-economy.aspx [cit. 2016-05-19].
• 3. ELLEN MACARTHUR FOUNDATION: The circular model - an overview. [online] [In:] <http://www.ellenmacarthurfoundation.org/circular-economy/circular-economy/the-circular-model-an-overview> [cit. 2016-05-19].
• 4. ELLEN MACARTHUR FOUNDATION: Mud Jeans [online] [In:] <http://www.ellenmacarthurfoundation.org/case_studies/mud-jeans>. [cit. 2016-05-20].
• 5. KOŠTURIAK J., CHAL‘ J. 2008. Inovace, vaše konkurenční výhoda!. Brno : Computer Press, pp. 216. ISBN 978-80-251-1929-7.
• 6. MELEŠKIN M.T., ZAJCEV A.P., MARINOV CH. 1981. Ekonomika a životné prostredie. Bratislava. ALFA, pp. 184. ISBN 978-80-95864-90-2.
• 7. Odpad ako hodnotný zdroj do budúcna. [Online]. Dostupné na < http://www.euractiv.sk/separovanie-a-samosprava/zoznam_liniek/odpad-ako-hodnotny-zdroj-do-buducna-000292>. [cit. 2016-05-20].
• 8. RAM. 2014. Nové pracovné miesta a udržateľný rast? Komisia má plán, ako na to! [Online]. Bratislava : Európske noviny, Júl 2014. [cit. 2016-04-06] Dostupné na internete: <http://www.europskenoviny.sk/2014/07/06/nove-pracovne-miesta-a-udrzatelny-rast-komisia-ma-plan-ako-na-to/>. [cit. 2016-05-20].

Uwagi

Opracowanie ze środków MNiSW w ramach umowy 812/P-DUN/2016 na działalność upowszechniającą naukę (zadania 2017).