Factors affecting the need for a specialized e-commerce platform for managing agricultural entities

• Autorzy: Žukovskis Jan , Raupelienė Asta , Pypłacz Paula

Identyfikatory

DOI

10.17512/pjms.2023.28.1.24

Warianty tytułu

PL

Czynniki kształtujące zapotrzebowanie na wyspecjalizowaną platformę e-commerce do zarządzania podmiotami rolnymi

• Języki publikacji: EN

Abstrakty

EN

Small holder farmers appear to have much to gain from the use of information technologies in the business, particularly given their spatial dispersion in terms of remoteness and its’ small scale turnover. However, the available statistics show a lower rate of usage of information technologies for agriculture business purposes. This article presents an investigation of factors affecting the adoption of e-commerce solutions by small-scale farmers in Lithuania. The aim was to identify the factors that cause the interest of small-scale farmers in e-commerce and to the adaptation of a specialized e-commerce platform for agriculture businesses in Lithuania. The research is novel, as it addresses an unexplored area - the use of e-commerce solutions by farmers in Lithuania. The novelty of this research is based on the idea that small-scale farmers will develop their farms if they start to use the tools from the electronic platforms in their everyday activities.The research was done using questionnaires from 284 respondents (about 0.25 percent of all Lithuanian farmers, according to the 2019 data) from all regions of Lithuania. Data were collected using only online questionnaires in December 2022 and January 2023 years. The results show that there are important factors causing farmers' reluctance to use electronic platforms, such as the farmer's age and experience.The results of the study provide an important contribution to the development of information technology in agriculture, including confirming the need to introduce and develop a specialized e-commerce platform in the agricultural sector.

PL

Wydaje się, że drobni producenci rolni mogą wiele zyskać dzięki wykorzystaniu technologii informatycznych w biznesie, zwłaszcza biorąc pod uwagę ich przestrzenne rozproszenie pod względem oddalenia i niewielką skalę obrotów. Jednak dostępne statystyki pokazują niższy wskaźnik wykorzystania technologii informacyjnych do celów biznesowych w rolnictwie. Niniejszy artykuł przedstawia badanie czynników wpływających na przyjęcie rozwiązań e-commerce przez drobnych rolników na Litwie. Celem było zidentyfikowanie czynników, które powodują zainteresowanie drobnych rolników handlem elektronicznym i dostosowanie specjalistycznej platformy handlu elektronicznego dla przedsiębiorstw rolnych na Litwie. Badanie jest nowatorskie, ponieważ dotyczy niezbadanego obszaru - wykorzystania rozwiązań e-commerce przez rolników na Litwie. Nowatorstwo tego badania opiera się na założeniu, że drobni rolnicy rozwiną swoje gospodarstwa, jeśli zaczną korzystać z narzędzi platform elektronicznych w swojej codziennej działalności. Badanie zostało przeprowadzone przy użyciu kwestionariuszy od 284 respondentów (około 0,25% wszystkich litewskich rolników, zgodnie z danymi z 2019 r.) ze wszystkich regionów Litwy. Dane zostały zebrane wyłącznie za pomocą kwestionariuszy online w grudniu 2022 i styczniu 2023 roku. Wyniki pokazują, że istnieją ważne czynniki powodujące niechęć rolników do korzystania z platform elektronicznych, takie jak wiek i doświadczenie rolnika. Wyniki badania stanowią ważny wkład w rozwój technologii informatycznych w rolnictwie, w tym potwierdzają potrzebę wprowadzenia i rozwoju specjalistycznej platformy handlu elektronicznego w sektorze rolnym.

Słowa kluczowe

EN

e-commerce; information technologies; small-scale farms; farmers behaviour

PL

e-commerce; technologie informacyjne; małe gospodarstwa rolne; zachowania rolników

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2023
• Tom: Vol. 28. No. 1
• Strony: 414--432
• Opis fizyczny: Bibliogr. 51 poz., rys., tab.

Twórcy

autor

Žukovskis Jan

• Vytautas Magnus University, Kaunas, Lithuania

• https://orcid.org/0000-0002-8124-9195

autor

Raupelienė Asta

• Vytautas Magnus University, Kaunas, Lithuania

• https://orcid.org/0000-0003-0858-1324

autor

Pypłacz Paula

• Częstochowa University of Technology, Poland

• https://orcid.org/0000-0003-1821-8094

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2024).