Value of crowdsourcing in the development process of product innovations

• Autorzy: Szwajlik A.

Identyfikatory

DOI

10.5604/01.3001.0013.0732

• Języki publikacji: EN

Abstrakty

EN

The article is a theoretical consideration of the possibilities of using crowdsourcing in the development process of product innovations. In the first part of the article the essence of crowdsourcing is shown through the prism of selected elements of the definition. The next part of the article presents the concept of using crowdsourcing at individual stages of the product innovation development process and the wisdom of the crowd as a factor creating value in the discussed process.

Słowa kluczowe

EN

crowdsourcing; product innovation development process

• Wydawca: Wydawnictwo Akademii Wojsk Lądowych imienia generała Tadeusza Kościuszki
• Czasopismo: Scientific Journal of the Military University of Land Forces
• Rocznik: 2018
• Tom: Vol. 50, No. 4(190)
• Strony: 171--182
• Opis fizyczny: Bibliogr. 14 poz.

Twórcy

autor

Szwajlik A.

• Faculty of Management and Economics of Services, University of Szczecin, Poland

Bibliografia

• Brabham, D.C. (2008). Crowdsourcing as a Model for problem solving. The International Journal of Research into New Media Technologies, 14(1), pp. 75-90.
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• Cooper, R. (2014). What’s next? After Stage-Gate. Research Technology Management, 56(2), pp. 44-52.
• Crowd Around Workshop. Source ideas for your next project online! (n.d.), [online]. Available at: https://crowdaroundworkshop.wordpress.com/ [Accessed: 28 April 2017].
• Fuller, J., Bartl, M., Ernst, H. and Muchelbacher, H. (2006). Community based innovation: How to integrate members of virtual communities into new product development. Electronic Commerce Research, 6, pp. 57-73.
• Hippel, E. von. (1986). Lead user: A source of novel product concepts. Management Science, 32(7), pp. 791-805.
• Hippel, E. von. (2005). Democratizing Innovation. London: Mit Press.
• Howe, J. (2006). The rise of Crowdsourcing. Wired Magazine, 14(6), pp. 1-5.
• Kazai, G. (2011). In search of quality in crowdsourcing for search engine evaluation. European Conference on Information Retrieval. ECIR 2011: Advances in Information Retrieval, pp. 165- 176.
• Kozinets, R. (1999). E-Tribalized marketing?: The strategic implications of virtual communities of consumption. European Management Journal, 17(3), pp. 252-264.
• Kozinets, R., Hemetsberger, A. and Schau, H., (2008). The Wisdom of Consumer Crowds. Journal of Macromarketing, 28(4), pp. 339-343.
• Poetz, M.K. and Schreier, M. (2012). The value of crowdsourcing: Can user really compete with professionals in generating new product ideas? Journal of Product Innovation Management, 29, pp. 245-256.
• Ribiere, V.M. and Tuggle, F.D. (2010). Fostering Innovation with KM 2.0. VINE, 40(1), pp. 90-101.
• Westerlund, M., Rajala, R. and Hares, J.P. (2013). Managing user innovation through Crowdsourcing in online user communities. The XXIV ISPIM Conference-Innovation in Global Markets, 1-9.

Uwagi

Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2019).