The influence of websites quality on users e-loyalty in the online store

• Autorzy: Ūsas Antanas , Jasinskas Edmundas , Štreimikienė Dalia

Identyfikatory

DOI

10.17512/pjms.2023.28.1.20

Warianty tytułu

PL

Wpływ jakości stron internetowych na użytkowników e-lojalność w sklepie internetowym

• Języki publikacji: EN

Abstrakty

EN

The change caused by Industry 4.0 has fundamentally changed our leisure, learning, internet browsing and operations of organizations. The study is novel in its focus on the impact of website quality on consumer loyalty in an online store, specifically in the context of Industry 4.0. The objective of the article is to determine the impact of website quality on consumer loyalty in an online store. The data were obtained from 406 completed questionnaires from Lithuania website consumers. All research participants were introduced to the online store. The analysis is based on quantitative methodology, regression and statistical analyses were used. Based on the results it can be concluded that the implementation of website quality is a huge part of website store success. System quality had the biggest impact on consumer satisfaction. Consumer satisfaction had a significant impact on consumer loyalty towards the website. From a practical point of view, the research identifies that if website managers want to increase consumer satisfaction first, they have to invest into system quality.

PL

Zmiany spowodowane przez Przemysł 4.0 zasadniczo zmieniły nasz sposób spędzania wolnego czasu, uczenia się, przeglądania Internetu i działania organizacji. Badanie jest nowatorskie, ponieważ koncentruje się na wpływie jakości strony internetowej na lojalność konsumentów w sklepie internetowym, szczególnie w kontekście Przemysłu 4.0. Celem artykułu jest określenie wpływu jakości strony internetowej na lojalność konsumentów w sklepie internetowym. Dane uzyskano z 406 wypełnionych kwestionariuszy od litewskich konsumentów korzystających ze stron internetowych. Wszyscy uczestnicy badania zostali wprowadzeni do sklepu internetowego. Analiza opiera się na metodologii ilościowej, w badaniu wykorzystano analizy regresji oraz analizy statystyczne. Na podstawie wyników można stwierdzić, że podniesienie jakości strony internetowej jest ogromną częścią sukcesu sklepu internetowego. Jakość posiadanego systemu miała największy wpływ na satysfakcję konsumentów. Zadowolenie konsumentów miało znaczący wpływ na ich lojalność wobec strony internetowej. Z praktycznego punktu widzenia badania wskazują, że jeśli menedżerowie stron internetowych chcą przede wszystkim zwiększyć satysfakcję konsumentów, muszą zainwestować w jakość systemu.

Słowa kluczowe

EN

website store; loyalty; website quality

PL

sklep internetowy; lojalność; jakość strony internetowej

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2023
• Tom: Vol. 28. No. 1
• Strony: 344--359
• Opis fizyczny: Bibliogr. 51 poz., rys., tab.

Twórcy

autor

Ūsas Antanas

• Lithuanian Sports University, Faculty of Sports and Tourism Management. Vilnius University, Kaunas Faculty

autor

Jasinskas Edmundas

• Lithuanian Sports University, Faculty of Sports and Tourism Management. Vilnius University, Kaunas Faculty

autor

Štreimikienė Dalia

• Lithuanian Sports University, Faculty of Sports and Tourism Management

• https://orcid.org/0000-0002-3247-9912

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2024).