Enterprise management using e-commerce. Case study of the hospitality industry

• Autorzy: Kielesińska Agata

Identyfikatory

DOI

10.29119/1641-3466.2023.176.15

• Języki publikacji: EN

Abstrakty

EN

Purpose: Recently, the importance of the Internet for the functioning of many enterprises, including entire sectors of the national economy, has been growing. The reason for this is primarily the fact that e-commerce is developing at a very fast pace, which is related to the development of technology, knowledge and innovation. What's more, the changes taking place on the market resulted in the emergence of a completely new participant in the market game, a new type of consumer, hereinafter referred to as e-consumer, which is a specific group of entities using the offers available on electronic markets. E-consumer, using electronic commerce, facilitates the consumption process: identifying needs, looking for solutions, purchasing products and services, answering questions and solving problems. In this context, the aim of the study is to attempt to assess the use of e-commerce in the hotel industry by customers of four hotels based in the city Częstochowa. Design/methodology/approach: In order to achieve the aim of the study, a survey was conducted among 152 hotel customers. In the second place, the relationship between hotel management and e-commerce was examined using the 2 statistics, and to assess the strength of the relationship between the examined features, the T-Czuprow convergence was calculated. Findings: The study showed that the e-commerce enjoys intereset entrepreneurs, but also consumers, for whom it is an attractive and quick form of shopping. What's more, the study showed what factors are important when buying a hotel offer. Research limitations/implications: The conducted study is a pilot study, therefore it requires a deeper study of the issues. Not only due to the number of entities covered by the study, but also factors in the field of e-commerce management. Originality/value: The subject discussed in the study is a source of information for hotel managers, which aspects of e-commerce affect the decision to purchase an offer.

Słowa kluczowe

EN

e-commerce; e-consumer; hotel industry

PL

e-commerce; e-konsument; branża hotelarska

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2023
• Tom: z. 176
• Strony: 253--268
• Opis fizyczny: Bibliogr. 38 poz.

Twórcy

autor

Kielesińska Agata

• The Management Faculty, Czestochowa University of Technology

• https://orcid.org/0000-0001-9974-7961

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