Managing higher education: enhancing student loyalty in a career-focused era

Zainul, Mohammad; Maskur, Maskur

doi:10.17512/pjms.2024.29.1.22

Artykuł - szczegóły

Tytuł artykułu

Managing higher education: enhancing student loyalty in a career-focused era

Autorzy

Zainul Mohammad , Maskur Maskur

Treść / Zawartość

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Identyfikatory

DOI

10.17512/pjms.2024.29.1.22

Warianty tytułu

Zarządzanie szkolnictwem wyższym: wzmocnienie lojalności studentów w erze skupionej na karierze

Języki publikacji

Abstrakty

This study examines the critical shift in higher education, from knowledge creation to career preparation, and its implications for universities. This study introduce the use of contemporary measurement the Higher Education PERFormance (HEdPERF). The study involved 600 students of Faculty and Economics. This research contribute to Southeast Asian study by demonstrating service quality's positive and significant influence on perceived value and student loyalty employing HEdPERF scale. Our findings reveal a direct relationship between service quality and perceived value, suggesting a strategic pathway for universities to enhance student experience. This aligns perfectly with the growing need for a service-centric approach, a managerial imperative for achieving regional prominence. Furthermore, prioritising service quality improvements identified by HEdPERF scale, fosters a stronger value proposition for students. This translates into investments in faculty development, well-equipped facilities, and robust student feedback mechanisms.

Niniejsze badanie analizuje istotną zmianę w szkolnictwie wyższym, mianowicie przejście od tworzenia wiedzy do przygotowania zawodowego oraz jej konsekwencje dla uniwersytetów. Artykuł przedstawia nowoczesne narzędzie pomiarowe Higher Education PERFormance (HEdPERF). Badanie obejmowało 600 studentów Wydziału Ekonomii. Badanie wnosi wkład w badania nad Azją Południowo-Wschodnią, wykazując pozytywny i istotny wpływ jakości obsługi na postrzeganą wartość i lojalność studentów za pomocą skali HEdPERF. Wyniki ujawniają bezpośredni związek między jakością obsługi a postrzeganą wartością, sugerując strategiczną ścieżkę dla uniwersytetów ukierunkowaną na poprawę doświadczeń studentów. Podejście to jest zgodne z rosnącą potrzebą koncentracji na obsłudze studentów, krtóry stanowić powinien imperatyw zarządczy dla osiągnięcia regionalnej renomy. Ponadto, kluczowe ulepszenia jakości obsługi studentów zidentyfikowane za pomocą skali HEdPERF sprzyjają silniejszej propozycji wartości dla studentów. Przekłada się to na inwestycje w rozwój kadry, dobrze wyposażone obiekty i solidne mechanizmy opinii studentów.

Słowa kluczowe

Perceived service quality HEdPERF perceived value loyalty managing HEI

postrzegana jakość obsługi HEdPERF postrzegana wartość lojalność zarządzanie uczelniami wyższymi

Wydawca

Czestochowa University of Technology

Czasopismo

Polish Journal of Management Studies

Rocznik

2024

Tom

Vol. 29, No. 1

Strony

372--387

Opis fizyczny

Bibliogr. 54 poz., rys., tab.

Twórcy

autor

Zainul Mohammad

zainul38@yahoo.co.id

Islamic University of Kalimantan, Indonesia

https://orcid.org/0000-0002-4186-3414

autor

Maskur Maskur

maskursariman@ yahoo.co.id

Islamic University of Kalimantan, Indonesia

https://orcid.org/0009-0005-5109-024X

Bibliografia

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2024).

Typ dokumentu

Bibliografia

Identyfikator YADDA

bwmeta1.element.baztech-1d877939-aa6b-44d8-885b-5a0f9b030bad