An analysis on the factors influencing green purchase intention among young consumers in the Philippine BPO industry

• Autorzy: Palmero Kristine L. , Montemayor Conrado T.

Identyfikatory

DOI

10.17512/pjms.2020.22.1.24

Warianty tytułu

PL

Analiza czynników wpływających zielona charakter zakupowy wśród młodych konsumentów w filipińskiej branży BPO

• Języki publikacji: EN

Abstrakty

EN

In some parts of Asia, green purchasing is considered as an effective way to reduce environmental effects due to conventional practice of manufacturers and consumers. As the fastest growing industry in the Philippines, BPO comprised of young workers that are vulnerable in terms of health issues due to their shifting schedules. This study determined the factors that influence the purchase intention of young consumers in the BPO industry specifically on organic local food. The study applied the Theory of Planned Behavior (TPB) and Self-Determination Theory (SDT) as its theoretical framework. The purpose of the study is to raise environmental awareness and to serve as an initial groundwork that adds to other previous literature to green purchase intention with emphasis to the BPO industry in the perspective of a developing nation. The findings of the study showed that young consumers in the BPO industry considered purchase intention as an important factor towards green purchasing. Young consumers viewed environmental concern, health, and social responsibility as key points why it is essential to practice this mode of purchasing.

PL

W niektórych częściach Azji zielone zakupy są uważane za skuteczny sposób na ograniczenie wpływu na środowisko ze względu na konwencjonalne praktyki producentów i konsumentów. Jako najszybciej rozwijająca się branża na Filipinach, BPO składa się z młodych pracowników, którzy są narażeni na problemy zdrowotne ze względu na zmieniające się harmonogramy. W badaniu określono czynniki, które wpływają na zamiary młodych konsumentów w branży BPO do zakupu ekologicznej żywności lokalnej. W badaniu zastosowano teorię planowanego zachowania (TPB) i teorię samostanowienia (SDT) jako ramy teoretyczne. Celem badania jest podniesienie świadomości ekologicznej i posłużenie jako wstępna podstawa, która uzupełnia inną wcześniejszą literaturę o zamiar zakupów ekologicznych, z naciskiem na branżę BPO z perspektywy rozwijającego się kraju. Wyniki badania pokazały, że młodzi konsumenci z branży BPO uważali zamiar zakupu za ważny czynnik wpływający na zielone zakupy. Młodzi konsumenci postrzegali troskę o środowisko, zdrowie i odpowiedzialność społeczną jako kluczowe punkty, dlaczego tak ważne jest praktykowanie tego sposobu zakupów.

Słowa kluczowe

EN

BPO industry; green purchase intention; organizational behavior; sustainability

PL

branża BPO; zielony zamiar zakupowy; zachowania organizacyjne; rozwój zrównoważony

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2020
• Tom: Vol. 22, No. 1
• Strony: 371--384
• Opis fizyczny: Bibliogr. 39 poz., rys., tab.

Twórcy

autor

Palmero Kristine L.

• University of Santo Tomas, The Graduate School

autor

Montemayor Conrado T.

• University of Santo Tomas, The Graduate School

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2021).