Circular economy from companies and consumers perspectives: toward value co-creation

• Autorzy: Bentkowska Katarzyna , Nowicka Katarzyna

Identyfikatory

DOI

10.34659/eis.2024.90.3.788

Warianty tytułu

PL

Gospodarka o obiegu zamkniętym z perspektywy firm i konsumentów: w kierunku współtworzenia wartości

• Języki publikacji: EN

Abstrakty

EN

The paper aims to confront consumers’ and businesses’ perspectives on the circular economy (CE) R-strategies' and to indicate the level of their implementation in value co-creation. The analysis are based on empirical studies conducted among companies and consumers in Poland in 2022 and 2023. The results indicate the initial stage of implementing the R-strategies among both groups. This demonstrates the continued need for their dissemination. Moreover, the actions taken by companies and consumers are only partially in line. Despite its great potential, the value co-creation process seems underestimated. The CE transition requires reconfiguring the activities carried out in companies in the offered value proposition, carrying out the company's processes and relations with external stakeholders, organising business architecture and its environment, and adjusting the company's individual functions and activities. However, before all, the companies must include consumers in planning R-strategies.

PL

Artykuł ma na celu konfrontację perspektyw konsumentów i przedsiębiorstw dotyczących R-strategii gospodarki o obiegu zamkniętym (GOZ) oraz wskazanie poziomu ich wdrożenia we współtworzeniu wartości. Analizę oparto o badania empiryczne przeprowadzone wśród firm i konsumentów w Polsce w latach 2022 i 2023. W analizie danych statystycznych zbadano częstotliwość wskazań w celu oceny podejmowania przez respondentów określonych działań lub postrzegania związanych z nimi kwestii. Wyniki wskazują na początkowy etap wdrażania R-strategii w obu grupach. Świadczy to o ciągłej potrzebie upowszechniania tych rozwiązań. Ponadto, wyniki pokazują, że działania podejmowane przez firmy i konsumentów są tylko częściowo zbieżne. Mimo dużego potencjału proces współtworzenia wartości wydaje się wciąż niedoceniany. Transformacja w kierunku GOZ wymaga rekonfiguracji działań prowadzonych w firmach w ramach oferowanej propozycji wartości, rekonfiguracji procesów wewnątrz firmy oraz w relacjach z interesariuszami zewnętrznymi; dostosowania architektury biznesu i jego otoczenia, a także dostosowania poszczególnych funkcji przedsiębiorstw i ich działalności. Jednak przede wszystkim firmy muszą włączać konsumentów w planowanie R-strategii.

Słowa kluczowe

EN

circular economy; transition; R-strategy; value co-creation; consumer

PL

gospodarka o obiegu zamkniętym; transformacja; R-strategia; współtworzenie wartości; konsument

• Wydawca: Polskie Stowarzyszenie Ekonomistów Środowiska i Zasobów Naturalnych
• Czasopismo: Economics and Environment
• Rocznik: 2024
• Tom: No. 3
• Strony: art. no. 788
• Opis fizyczny: Bibliogr. 68 poz., tab., wykr.

Twórcy

autor

Bentkowska Katarzyna

• SGH Warsaw School of Economics

• https://orcid.org/0000-0002-2063-2529

autor

Nowicka Katarzyna

• SGH Warsaw School of Economics, Niepodległości Avenue 162, 02-554 Warsaw, Poland

• https://orcid.org/0000-0001-7830-7457%29

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