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Environmental concerns, financial sacrifice, and motivation as predictors of Gen Z sustainable behaviour

Autorzy
Lemanowicz Marzena , Wanat Tomasz , Jasiulewicz Anna , Waśkowski Zygmunt , Jarka Sławomir , Biernat-Jarka Agnieszka
Treść / Zawartość
Pełne teksty:
Jasiulewicz_environmental_3_25.pdf
Identyfikatory
DOI
10.34659/eis.2025.94.3.988
Warianty tytułu
PL
Aspekty środowiskowe, poświęcenie finansowe i motywacja jako predyktory zrównoważonych zachowań pokolenia Z
Języki publikacji
EN
Abstrakty
EN
Sustainable consumer behaviour is critical to improving the natural environment and protecting natural resources. The paper explores selected factors influencing the home sustainable behaviour of Generation Z consumers. Particular attention was paid to concern for the environment, willingness to make financial sacrifices, which is understood as the willingness to incur higher costs resulting from pro-ecological behaviour, and motivation for sustainable behaviour. The research was conducted among 492 consumers belonging to Generation Z. A serial mediation model was developed to test four research hypotheses. The results indicate a significant mediation relationship between environmental concerns, motivation, and pro-environmental consumer behaviour and an insignificant mediation associated with willingness to make a financial sacrifice. This implies that financial sacrifice did not play a crucial role in explaining the relationship between environmental concern and pro-environmental home behaviour. However, in the model in which motivation for sustainable behaviour and willingness to financial sacrifice were serial mediators, we observe a significant positive relation between motivation and willingness to financial sacrifice.
PL
Zrównoważone zachowania konsumentów są kluczowe dla ochrony środowiska naturalnego i zasobów naturalnych. W artykule przedstawiono wybrane czynniki wpływające na zrównoważone zachowania konsumentów pokolenia Z w ich gospodarstwach domowych. Szczególną uwagę zwrócono na troskę o środowisko, skłonność do poświęceń finansowych, rozumianą jako skłonność do ponoszenia wyższych kosztów wynikających z proekologicznych zachowań oraz motywację do zrównoważonych zachowań. Badania przeprowadzono w grupie 492 przedstawicieli generacji Z. Opracowano model seryjnej mediacji w celu przetestowania czterech hipotez badawczych. Wyniki wskazują na istotny związek mediacyjny między troską o środowisko, motywacją i proekologicznym zachowaniem konsumenta oraz nieistotny związek mediacyjny związany z gotowością do poświęceń finansowych. Oznacza to, że poświęcenie finansowe nie odegrało kluczowej roli w wyjaśnieniu związku między troską o środowisko a proekologicznym zachowaniem konsumenta. Jednak w modelu, w którym motywacja do zrównoważonego zachowania i gotowość do poświęceń finansowych były mediatorami seryjnymi, obserwujemy istotny pozytywny związek między motywacją a gotowością do poświęceń finansowych.
Słowa kluczowe
EN
PL
Wydawca
Polskie Stowarzyszenie Ekonomistów Środowiska i Zasobów Naturalnych
Czasopismo
Economics and Environment
Rocznik
2025
Tom
No. 3
Strony
art. no. 988
Opis fizyczny
Bibliogr. 67 poz., rys., tab.
Twórcy
autor
Lemanowicz Marzena
  • Warsaw University of Life Sciences
autor
Wanat Tomasz
  • Poznan University of Economics and Business
autor
Jasiulewicz Anna
anna_jasiulewicz@sggw.edu.p
  • Warsaw University of Life Sciences, Nowoursynowska Street 166, 02-787 Warsaw, Poland
autor
Waśkowski Zygmunt
  • Poznan University of Economics and Business
autor
Jarka Sławomir
  • Warsaw University of Life Sciences
autor
Biernat-Jarka Agnieszka
  • Warsaw University of Life Sciences
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Bibliografia
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