A study on factors affecting buying of cosmetic products with reference to males in Ghaziabad

• Autorzy: Roshani Puja , Dwivedi Deeksha

Identyfikatory

DOI

10.15439/2021KM10

• Języki publikacji: EN

Abstrakty

EN

The focus of this research is to identify the determinants that affect men purchasing behaviour when it comes to cosmetics. The research took place in Ghaziabad, Uttar Pradesh. The data was collected from 105 respondents using a survey method. The economy of the country is reliant on the possibility of personal care, which is also seen as an important aspect of the economy. The cosmetics business is one of the country's burgeoning industries. The Indian buyer's purchasing power and disposable income have increased dramatically; it has also developed a speciality for pushing associations in this field in the last decade, resulting in remarkable progress.

Słowa kluczowe

EN

male customer; customer behaviour; cosmetic products; personal care

PL

klient; zachowanie klienta; produkty kosmetyczne; higiena osobista

• Wydawca: Polskie Towarzystwo Informatyczne
• Czasopismo: Annals of Computer Science and Information Systems
• Rocznik: 2021
• Tom: Vol. 28
• Strony: 259--261
• Opis fizyczny: Bibliogr. 7 poz., tab.

Twórcy

autor

Roshani Puja

• KIET Group of Institutions, Ghaziabad, India

autor

Dwivedi Deeksha

Bibliografia

• 1. https://www.euromonitor.com/article/global-cosmetics-and-toiletries-sales-reach-five-year-high-in-2006 Global cosmetics and toiletries sales reach five year high in 2006 - Euromonitor.com
• 2. C. Briney, "State of the industry," Global Cosmetic Industry, vol. 172, p. 26, 2004.
• 3. J. S. L. &. T. Z. Stávková, "Factors influencing consumer behaviour," Zemedelska Ekonomika-Praha, vol. 54, no. 6, p. 276, 2008.
• 4. A. K. T. &. P. V. Vibhuti, " A case study on consumer buying behavior towards selected FMCG products," International journal of scientific research and management, vol. 2, no. 8, pp. 1168-1182, 2014.
• 5. A. Y. Khan, E. Karim and O. Abbas, "Identifying the Factors aIdentifying the Factors affecting the customer’s Buying Behaviorffecting the customer’s Buying Behavior," Identifying the Factors affecting the customer’s Buying Behavior, pp. 147-156, 2016.
• 6. S. S. Anjana, "A study on factors influencing cosmetic buying behavior of consumers.," International Journal of Pure and Applied Mathematics, vol. 118, no. 9, pp. 453-459, 2018.
• 7. A. H. Kumar and John, S. F., & Senith, S., "A study on factors influencing consumer buying behavior in cosmetic products.," International Journal of Scientific and Research Publications, vol. 4, no. 9, pp. 1-6, 2014.

Uwagi

1. Preface

2. Session: International Conference on Research in Management and Technovation