A path towards a greener future: fostering green supply chain, green marketing, and environmental sustainability

Khan, Muhammad R.; Khan, Naveed R. Khan; Tufail, Muhammad M. B.; Ali, Liaqat

doi:10.17270/J.LOG.2023.815

Artykuł - szczegóły

Tytuł artykułu

A path towards a greener future: fostering green supply chain, green marketing, and environmental sustainability

Autorzy

Khan Muhammad R. , Khan Naveed R. Khan , Tufail Muhammad M. B. , Ali Liaqat

Treść / Zawartość

Pełne teksty:

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Identyfikatory

DOI

10.17270/J.LOG.2023.815

Warianty tytułu

Języki publikacji

Abstrakty

Background: This study contributes to the green supply chain while examining the role of institutional pressure and green marketing to achieve environmental sustainability. Methods: Data from 256 manufacturing firms in Pakistan was analyzed through a quantitative dyadic data analysis using Structural Equation Modeling by incorporating quota sampling. Results: The finding revealed that institutional pressures are significantly associated with the green supply chain. The results indicated that green marketing acts as a significant moderator between the green supply chain and customer green purchase intention. Finally, green supply chain practices are significantly associated with environmental sustainability. Conclusions: This is a novel study that contributed to a green supply chain that integrates all dimensions of the green supply chain in one hybrid model. This study has contributed solid theoretical insights by integrating the theory of planned behavior and institutional theory.

Słowa kluczowe

institutional pressures green supply chain green marketing customers intentions environmental sustainability

naciski instytucjonalne zielony łańcuch dostaw marketing ekologiczny intencje klientów zrównoważenie środowiskowe

Wydawca

Wyższa Szkoła Logistyki

Czasopismo

LogForum

Rocznik

2023

Tom

Vol. 19, no. 1

Strony

1--14

Opis fizyczny

Bibliogr. 48 poz., rys., tab.

Twórcy

autor

Khan Muhammad R.

mrahies581@gmail.com

Department of Management Studies, Bahria Business School, Bahria University, Karachi, Pakistan

https://orcid.org/0000-0002-8093-8781

autor

Khan Naveed R. Khan

naveed.r.khan@gmail.com

Faculty of Business and Management

https://orcid.org/0000-0002-1974-9113

autor

Tufail Muhammad M. B.

muhammadmutasim@gmail.com

Department of Management Studies, Bahria Business School, Bahria University, Karachi, Pakistan

https://orcid.org/0000-0002-9997-4563

autor

Ali Liaqat

liaquatali.bukc@bahria.edu.pk

Department of Management Studies, Bahria Business School, Bahria University, Karachi, Pakistan

Bibliografia

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Bibliografia

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