A path towards a greener future: fostering green supply chain, green marketing, and environmental sustainability

• Autorzy: Khan Muhammad R. , Khan Naveed R. Khan , Tufail Muhammad M. B. , Ali Liaqat

Identyfikatory

DOI

10.17270/J.LOG.2023.815

• Języki publikacji: EN

Abstrakty

EN

Background: This study contributes to the green supply chain while examining the role of institutional pressure and green marketing to achieve environmental sustainability. Methods: Data from 256 manufacturing firms in Pakistan was analyzed through a quantitative dyadic data analysis using Structural Equation Modeling by incorporating quota sampling. Results: The finding revealed that institutional pressures are significantly associated with the green supply chain. The results indicated that green marketing acts as a significant moderator between the green supply chain and customer green purchase intention. Finally, green supply chain practices are significantly associated with environmental sustainability. Conclusions: This is a novel study that contributed to a green supply chain that integrates all dimensions of the green supply chain in one hybrid model. This study has contributed solid theoretical insights by integrating the theory of planned behavior and institutional theory.

Słowa kluczowe

EN

institutional pressures; green supply chain; green marketing; customers intentions; environmental sustainability

PL

naciski instytucjonalne; zielony łańcuch dostaw; marketing ekologiczny; intencje klientów; zrównoważenie środowiskowe

• Wydawca: Wyższa Szkoła Logistyki
• Czasopismo: LogForum
• Rocznik: 2023
• Tom: Vol. 19, no. 1
• Strony: 1--14
• Opis fizyczny: Bibliogr. 48 poz., rys., tab.

Twórcy

autor

Khan Muhammad R.

• Department of Management Studies, Bahria Business School, Bahria University, Karachi, Pakistan

• https://orcid.org/0000-0002-8093-8781

autor

Khan Naveed R. Khan

• Faculty of Business and Management

• https://orcid.org/0000-0002-1974-9113

autor

Tufail Muhammad M. B.

• Department of Management Studies, Bahria Business School, Bahria University, Karachi, Pakistan

• https://orcid.org/0000-0002-9997-4563

autor

Ali Liaqat

• Department of Management Studies, Bahria Business School, Bahria University, Karachi, Pakistan

Bibliografia

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Uwagi

PL

Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2024).