Analysis of green activities impact on purchase intention

• Autorzy: Dwikuncoro R. Anang , Ratajczak Sabina

Identyfikatory

DOI

10.17512/pjms.2019.20.1.14

Warianty tytułu

PL

Analiza wpływu zielonej działalności na zamówienie zakupu

• Języki publikacji: EN

Abstrakty

EN

The main objective of the present research is to explore the impact of green satisfaction, green product quality, green trust on purchase intention of the customers. Moreover, the moderating role of pricing of the product and mediating role of customer attitude between independent variables and dependent variables is examined as well. The survey data is employed in the present study and data is gathered from the palm oil customers in the form of questionnaires. For the analysis of the data, SEM (Structural equation modelling) is used. The results of the study revealed that there exists significant relationship among the mentioned relationships. But the green trust is not important to develop intentions among the customers. The findings of the study are important for the academicians of the marketing and strategy makers of the palm oil sector of Indonesia.

PL

Głównym celem obecnych badań jest zbadanie wpływu zielonej satysfakcji, jakości zielonego produktu, zielonego zaufania na zamiary zakupowe klientów. Ponadto badana jest również moderująca rola wyceny produktu i mediacyjna rola postawy klienta między zmiennymi niezależnymi i zmiennymi zależnymi. Dane z ankiety są wykorzystywane w niniejszym badaniu, a dane są zbierane od klientów oleju palmowego w formie kwestionariuszy. Do analizy danych stosuje się SEM (modelowanie równań strukturalnych). Wyniki badania ujawniły, że istnieje znaczący związek między wymienionymi związkami. Ale zielone zaufanie nie jest ważne dla rozwijania intencji wśród klientów. Wyniki badań są ważne dla naukowców zajmujących się marketingiem i opracowywaniem strategii w sektorze oleju palmowego w Indonezji.

Słowa kluczowe

EN

green product quality; green trust; green satisfaction; palm oil; Indonesia

PL

jakość ekologicznego produktu; zielone zaufanie; zielona satysfakcja; olej palmowy; Indonezja

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2019
• Tom: Vol. 20, No. 1
• Strony: 159--167
• Opis fizyczny: Bibliogr. 20 poz., rys., tab.

Twórcy

autor

Dwikuncoro R. Anang

• Universitas Negeri Jakarta, Indonesia

autor

Ratajczak Sabina

• WSB University, Faculty of Applied Sciences, Department of Management, Dąbrowa Górnicza, Poland

Bibliografia

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Uwagi

Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2019).