An analytical view of consumers’ purchasing behaviour in terms of e-commerce during COVID-19

• Autorzy: Kráľ Štefan , Fedorko Richard , Štofejová Lenka , Kizák Mikuláš

Identyfikatory

DOI

10.17512/pjms.2022.26.1.09

Warianty tytułu

PL

Analityczne spojrzenie na zachowania zakupowe konsumentów w zakresie e-commerce podczas COVID-19

• Języki publikacji: EN

Abstrakty

EN

Due to its numerous advantages, and largely also because of the COVID-19 pandemic, online shopping has become the easiest and most convenient way for consumers to shop. The main goal of the paper is to analyze the current state of online shopping behaviour of consumers in times of the COVID-19 pandemic. Data was collected using a questionnaire. The questionnaire examined selected factors affecting online shopping during the pandemic. A total of 546 respondents took part in the questionnaire survey. The results showed that respondents shopped online more often during the pandemic than they did before the pandemic. The findings also pointed to significant gender differences in terms of selected factors, specifically in the aspect of health, security, speed and time. It was found that women pay more attention to the aspects of health, speed and time, while for men, the security aspect proved to be the most important. The knowledge gained hereunder may help businesses determine marketing and business management strategies that could be implemented not only during the pandemic but also after the pandemic ends.

PL

Z uwagi na swoje liczne zalety, a także w dużej mierze ze względu na pandemię COVID-19, zakupy online stały się dla konsumentów najłatwiejszym i najwygodniejszym sposobem robienia zakupów. Głównym celem artykułu jest analiza aktualnego stanu zachowań zakupowych konsumentów w Internecie w dobie pandemii COVID-19. Dane zebrano za pomocą kwestionariusza ankiety. W ankiecie zbadano wybrane czynniki wpływające na zakupy online w czasie pandemii. W ankiecie wzięło udział łącznie 546 respondentów. Wyniki pokazały, że respondenci częściej robili zakupy online w czasie pandemii niż przed pandemią. Wyniki wskazały również na istotne różnice między płciami w zakresie wybranych czynników, szczególnie w aspekcie zdrowia, bezpieczeństwa, szybkości i czasu. Stwierdzono, że kobiety zwracają większą uwagę na kwestie związane ze zdrowiem, szybkością i czasem, podczas gdy dla mężczyzn najważniejszy okazał się aspekt bezpieczeństwa. Zdobyta tutaj wiedza może pomóc firmom w określeniu strategii marketingowych i zarządzania biznesem, które można wdrożyć nie tylko w czasie pandemii, ale także po jej zakończeniu.

Słowa kluczowe

EN

online shopping; e-commerce; online consumer; COVID-19; purchasing behaviour

PL

zakupy online; e-commerce; konsument online; COVID-19; zachowania zakupowe

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2022
• Tom: Vol. 26, No. 1
• Strony: 140--156
• Opis fizyczny: Bibliogr. 62 poz., rys., tab.

Twórcy

autor

Kráľ Štefan

• Department of Marketing and International Trade, Faculty of Management and Business, University of Prešov in Prešov, Slovakia

• https://orcid.org/0000-0002-0584-3934

autor

Fedorko Richard

• Department of Marketing and International Trade, Faculty of Management and Business, University of Prešov in Prešov, Slovakia

• https://orcid.org/0000-0003-3520-1921

autor

Štofejová Lenka

• Department of Marketing and International Trade, Faculty of Management and Business, University of Prešov in Prešov, Slovakia

• https://orcid.org/0000-0001-5695-4047

autor

Kizák Mikuláš

• Department of Marketing and International Trade, Faculty of Management and Business, University of Prešov in Prešov, Slovakia

• https://orcid.org/0000-0002-3047-8510

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Uwagi

Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2022-2023).