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Tytuł artykułu
Treść / Zawartość
Pełne teksty:
Identyfikatory
Warianty tytułu
Zwiększenie intencji zakupu poprzez tworzenie wartości zakupów online
Języki publikacji
Abstrakty
This study developed a model to explain the effect of online shopping value dimensions to customer satisfaction, as well as their impact on purchase intention. Data were collected from 300 online shoppers using a questionnaire that was used to test the research models, using structural equation modeling technique. The analysis results of the hypothesis testing found that the entire of online shopping value dimension, namely information value, social value, terminal value and instrumental value positively effect on customer satisfaction, and customer satisfaction positively and significantly effects on purchase intention. In addition, it was found that hedonic motivation more strongly affects customer satisfaction in the online shopping context in Indonesia, and in terms of utilitarian motivation, consumers are more concerned to the information value than social value.
W tym artykule opracowano model wyjaśniający relacji wymiarów wartości zakupów online na satysfakcję klienta, a także ich wpływ na zamiar zakupu. Dane zebrano od 300 kupujących online za pomocą kwestionariusza, który został użyty do przetestowania modeli badawczych, przy użyciu techniki modelowania równania strukturalnego. Wyniki analizy testu hipotezy wykazały, że cały wymiar wartości zakupów online, a mianowicie wartość informacyjna, wartość społeczna, wartość końcowa i wartość instrumentalna, pozytywnie wpływają na zadowolenie klienta, a zadowolenie klienta ma pozytywny i znaczący wpływ na zamiar zakupu. Ponadto stwierdzono, że motywacja hedonistycznej silniej wpływa na zadowolenie klientów w kontekście zakupów online w Indonezji, a pod względem motywacji utylitarnej konsumenci są bardziej zainteresowani wartością informacyjną niż wartością społeczną.
Czasopismo
Rocznik
Tom
Strony
319--330
Opis fizyczny
Bibliogr. 42 poz., rys., tab.
Twórcy
autor
- Faculty of Economic and Business, Trisakti University, Jakarta, Indonesia
autor
- Faculty of Economic and Business, Trisakti University, Jakarta, Indonesia
autor
- Faculty of Economic and Business, Mercu Buana University, Jakarta, Indonesia
Bibliografia
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- 2. Alshibly H.H., 2015, Customer perceived value in social commerce: An exploration of its antecedents and consequences, “Journal of Management Research”, 7(1).
- 3. Becerra E.P., Badrinarayanan V., 2013, The influence of brand trust and brand identification on brand evangelism, “Journal of Product and Brand Management”, 22(5/6).
- 4. Biscaia R., Correia A., Rosado A., Marôco J., Ross S., 2012, The effects of emotions on football spectator’s satisfaction and behavioural intentions, European Sport Management Quarterly, 12.
- 5. Bolton R.N., Parasuraman A., Hoefnagels A., Migchels N., Kabadayi S., Gruber T., Loureiro Y.K., Solnet D., 2013, Understanding generation Y and their use of social media: A review and research agenda, “Journal of Service Management”, 24(3).
- 6. Cho M., Jang S., 2008, Information value structure for vacation travel, “Journal of Travel Research”, 47(1).
- 7. CNN Indonesia, 2017. Available at: https://www.cnnindonesia.com/teknologi/20170816135008-185-235135/pr-besar-ekosistem-e-commerce-setelah-rampungkan-peta-jalan, Access on: 3.4.2018.
- 8. Danciu V., 2013, The sustainable company: new challenges and strategies for more sustainability, Theoretical and Applied Economics, XX (9).
- 9. Deng Z., Lu Y., Wei K.K.Z.J., 2010, Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China, “International Journal of Information Management”, 30.
- 10. Eketu C.A., 2018, Perspectives on Human Nature and Implications for Research in the Behavioural Sciences, “International Journal of Emerging Trends in Social Sciences”, 4(1).
- 11. Eze P.C., 2018, A Critique of an Aspect o Grossman’s Model o Demand or Health Care, “International Journal of Applied Economics, Finance and Accounting”, 2(2).
- 12. Fengyang W.U., 2018, An Analysis of Chinas Poverty Research Based on CiteSpace, “Journal of Social Economics Research”, 5(2).
- 13. Fornell C., Mithas S., Morgeson F.V., Krishnan M.S., 2006, Customer satisfaction and stock prices: High returns, low risk, “Journal of Marketing”, 70.
- 14. Gérard T., Oumbé T., 2018, Trade Policy and Democracy For Development In Central African Countries, “Journal of Empirical Studies”, 5(1).
- 15. Gisore N., Jepchumba I., 2017, Effect of Budget Defict on Private Investment in East African Community for the Period 1981-2015: A Panel Data Analysis, “International Journal of Business”, 4(1).
- 16. Hair J., Black W.C., Babin B.J., Anderson R.E., 2010, Multivariate data analysis, (7th ed.), Upper Saddle River, New Jersey, Pearson Education International.
- 17. Haq M.A., Abbasi S., 2016, Indirect impact of hedonic consumption and emotions on impulse purchase behavior: A double mediation model, “Journal of Management Sciences”, 3(2).
- 18. Hasanov J., Khalid H., 2015, The impact of website quality on online purchase intention of organic food in Malaysia: A WebQual model approach, Procedia Computer Science, 72.
- 19. Hooper D., Coughlan J., Mullen M., 2008, Structural equation modeling: Guidelines for determining model fit, “Electronic Journal of Business Research Methods”, 6(1).
- 20. Hu T., Kettinger W.J., Poston R.S., 2015, The effect of online social value on satisfaction and continued use of social media, “European Journal of Information Systems”, 24(4).
- 21. Ilaw M.A., 2014, Who you are affects what you buy: The influence of consumer identity on Brand Preference, “The Elon Journal of Undergraduate Research in Communications”, 5(2).
- 22. Indonesia-Investments, 2016. Available at: https://www.indonesia-investments.com/news/todays-headlines/online-scams-in-indonesia-26-of-consumers-become-victim-of-fraud/item6871, Access on: 25.6.2018.
- 23. Jiradilok T., Malisuwan S., Madan N., Sivaraks J., 2014, The impact of customer satisfaction on online purchasing: A case study analysis in Thailand, “Journal of Economics, Business and Management”, 2(1).
- 24. Kaspersky Lab, 2016. Available at: https://www.kaspersky.co.in/blog/protect-your-business-data-from-cyberattacks/11604/. Access on: 25.6.2018.
- 25. Katawetawaraks C., Wang C.L., 2011, Online shopper behavior : Influences of online shopping decision, “Asian Journal of Business Research”, 1(2).
- 26. Khan N., Kadir S.L., Syed A., 2011, The impact of perceived value dimension on satisfaction and behavior intention: Young-adult consumers in banking industry, “African Journal of Business Management”, 5(11).
- 27. Kinley T.R., Josiam B.M., Lockett F., 2010, Shopping behavior and the involvement construct, “Journal of Fashion Marketing and Management”, 14(4).
- 28. Li Y.P., 2016, Empirical study of influential factors of online customers’ repurchase intention, iBusiness, 8.
- 29. Mahmoudzadeh S.M., Bakhshandeh G., Ilkhechi M.S., 2014, Exploring the effect of brand identity on purchase intention in cell phone market in Iran, “International Journal of Management and Humanity Sciences”, 3(1).
- 30. McFarlane D.A., 2013, The strategic importance of customer value, “Atlantic Marketing Journal”, 2(1).
- 31. Morwitz V.G., Steckel J.H., Gupta A., 2007, When do purchase intentions predict sales? “International Journal of Forecasting”, 23.
- 32. Nazal A.I., 2017, Financial tables reports gaps in Jordanian Islamic Banks, The Economics and Finance Letters, 4(2).
- 33. Nielsen 2017. Available at: https://www.nielsen.com/id/en/press-room/2017/TREN-BARU-DI-KALANGAN-PENGGUNA-INTERNET-DI-INDONESIA.html. Access on: 4.3.2018.
- 34. Raji M.N.A., Zainal A., 2016, The effect of customer perceived value on customer satisfaction: A case study of Malay upscale restaurants, “Geografia: Malaysian Journal of Society and Space”, 12(3).
- 35. Saleem A., Ghafar A., Ibrahim M., Yousuf M., Ahmed N., 2015, Product perceived quality and purchase intention with consumer satisfaction, “Global Journal of Management and Business Research”, 15(1).
- 36. Shanthi R., Kannaiah D., 2015, Consumers’ perception on online shopping, “Journal of Marketing and Consumer Research”, 13.
- 37. Tekno Liputan6, 2018. Available at: https://www.liputan6.com/tekno/read/3585699/ini-5-e-commerce-paling-top-di-indonesia-versi-iprice-siapa-saja. Access on: 2.5.2018.
- 38. Tempo, 2017. Available at: https://bisnis.tempo.co/read/1036404/cara-tim-cyber-polri-identifikasi-penipu-online-dan-penyebar-hoax. Access on: 18.6.2018.
- 39. Terblanche N.S., Boshoff C., 2010, Quality, value, satisfaction and loyalty amongst race groups : A study of customers in the South African fast food industry, “Journal Business Management”, 42(1).
- 40. Tiferet S., Herstein R., 201, Gender differences in brand commitment, impulse buying, and gedonic consumption, “Journal of Product and Brand Management”, 21(3).
- 41. Yen Y-S., 2013, Exploring perceived value in social networking sites: The mediation of customer satisfaction, “International Journal of Computer and Information Technology”, 3(2).
- 42. Zarrad H., Debabi M., 2012, Online purchasing intention: Factors and effects, International Business and Management, 4(1).
Uwagi
Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2019).
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-130b131c-a00f-453f-a7be-0bc35fb1b39f