Increasing purchase intention through creating online shopping value

• Autorzy: Riorini Sri Vandayuli , Yaputra Hermanto , Widayati Cristina Catur

Identyfikatory

DOI

10.17512/pjms.2019.19.2.27

Warianty tytułu

PL

Zwiększenie intencji zakupu poprzez tworzenie wartości zakupów online

• Języki publikacji: EN

Abstrakty

EN

This study developed a model to explain the effect of online shopping value dimensions to customer satisfaction, as well as their impact on purchase intention. Data were collected from 300 online shoppers using a questionnaire that was used to test the research models, using structural equation modeling technique. The analysis results of the hypothesis testing found that the entire of online shopping value dimension, namely information value, social value, terminal value and instrumental value positively effect on customer satisfaction, and customer satisfaction positively and significantly effects on purchase intention. In addition, it was found that hedonic motivation more strongly affects customer satisfaction in the online shopping context in Indonesia, and in terms of utilitarian motivation, consumers are more concerned to the information value than social value.

PL

W tym artykule opracowano model wyjaśniający relacji wymiarów wartości zakupów online na satysfakcję klienta, a także ich wpływ na zamiar zakupu. Dane zebrano od 300 kupujących online za pomocą kwestionariusza, który został użyty do przetestowania modeli badawczych, przy użyciu techniki modelowania równania strukturalnego. Wyniki analizy testu hipotezy wykazały, że cały wymiar wartości zakupów online, a mianowicie wartość informacyjna, wartość społeczna, wartość końcowa i wartość instrumentalna, pozytywnie wpływają na zadowolenie klienta, a zadowolenie klienta ma pozytywny i znaczący wpływ na zamiar zakupu. Ponadto stwierdzono, że motywacja hedonistycznej silniej wpływa na zadowolenie klientów w kontekście zakupów online w Indonezji, a pod względem motywacji utylitarnej konsumenci są bardziej zainteresowani wartością informacyjną niż wartością społeczną.

Słowa kluczowe

EN

shopping motivation; online shopping value; customer satisfaction; purchase intention

PL

motywacja zakupowa; wartość zakupów online; zadowolenie klienta; zamiar zakupu

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2019
• Tom: Vol. 19, No. 2
• Strony: 319--330
• Opis fizyczny: Bibliogr. 42 poz., rys., tab.

Twórcy

autor

Riorini Sri Vandayuli

• Faculty of Economic and Business, Trisakti University, Jakarta, Indonesia

autor

Yaputra Hermanto

• Faculty of Economic and Business, Trisakti University, Jakarta, Indonesia

autor

Widayati Cristina Catur

• Faculty of Economic and Business, Mercu Buana University, Jakarta, Indonesia

Bibliografia

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Uwagi

Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2019).