Search engine optimization: a review

• Autorzy: Almukhtar Firas , Mahmoodd Nawzad , Kareem Shahab

Identyfikatory

DOI

10.23743/acs-2021-07

• Języki publikacji: EN

Abstrakty

EN

The Search Engine has a critical role in presenting the correct pages to the user because of the availability of a huge number of websites, Search Engines such as Google use the Page Ranking Algorithm to rate web pages according to the nature of their content and their existence on the world wide web. SEO can be characterized as methodology used to elevate site keeping in mind the end goal to have a high rank i.e., top outcome. In this paper the authors present the most search engine optimization like (Google, Bing, MSN, Yahoo, etc.), and compare by the performance of the search engine optimization. The authors also present the benefits, limitation, challenges, and the search engine optimization application in business.

Słowa kluczowe

EN

search engine optimization; Google; page ranking; information retrieve

PL

optymalizacja wyszukiwarek; Google; ranking stron; pobieranie informacji

• Wydawca: Polskie Towarzystwo Promocji Wiedzy ; Lublin University of Technology
• Czasopismo: Applied Computer Science
• Rocznik: 2021
• Tom: Vol. 17, no 1
• Strony: 70--80
• Opis fizyczny: Bibliogr. 22 poz., tab.

Twórcy

autor

Almukhtar Firas

• Imam Jaafar Al-Sadiq University

• https://orcid.org/0000-0002-5207-7451

autor

Mahmoodd Nawzad

• Erbil Polytechnic University, Information System Engineering

autor

Kareem Shahab

• Erbil Polytechnic University, Information System Engineering

• https://orcid.org/0000-0002-7362-4653

Bibliografia

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2021).