Strategy Development for the Turkish Ready-Made Garment Sector Using SWOT Analysis – Fuzzy TOPSIS Method

Ozbek, Ahmet; Pabuccu, Hakan; Esmer, Yusuf

doi:10.5604/01.3001.0014.0928

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Tytuł artykułu

Strategy Development for the Turkish Ready-Made Garment Sector Using SWOT Analysis – Fuzzy TOPSIS Method

Autorzy

Ozbek Ahmet , Pabuccu Hakan , Esmer Yusuf

Treść / Zawartość

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Identyfikatory

DOI

10.5604/01.3001.0014.0928

Warianty tytułu

Opracowanie strategii dla tureckiego sektora odzieżowego z wykorzystaniem analizy SWOT – metoda Fuzzy TOPSIS

Języki publikacji

Abstrakty

The aim of this study was to integrate SWOT analysis and the fuzzy TOPSIS method to develop a strategy for the Turkish RMG sector. SWOT analysis was used to determine the strengths&weaknesses and opportunities & threats of the sector. New strategies were developed using SWOT analysis data, and then the fuzzy TOPSIS method was used to rank the strategies for the sector. Four strategies were determined: (1) building global brands, (2) providing government incentives to increase the competitive power of the sector, (3) effective use of e-commerce, and (4) transforming the sector into an attractive business area for young people. Empirical results indicate that the third strategy is ideal for the sector. However, SWOT analysis falls short of determining strategies for any sector. The ability of strategy making processes to yield positive outcomes depends largely on managers’ participation in decision-making processes. Fuzzy TOPSIS was used to model the inherent uncertainty in human knowledge and behaviour and to incorporate sector managers’ views into the system to assess alternatives that integrate SWOT.

Celem badania była integracja analizy SWOT i rozmytej metody TOPSIS w celu opracowania strategii dla tureckiego sektora RMG. Analiza SWOT została wykorzystana do określenia mocnych i słabych stron oraz szans i zagrożeń sektora. Nowe strategie opracowano na podstawie danych analizy SWOT, a następnie zastosowano metodę rozmytej TOPSIS do uszeregowania strategii dla sektora. Określono cztery strategie: (1) budowanie globalnych marek, (2) zapewnianie rządowych zachęt do zwiększania siły konkurencyjnej sektora, (3) efektywne wykorzystanie handlu elektronicznego oraz (4) przekształcenie sektora w atrakcyjny obszar biznesowy dla młodych ludzi. Wyniki empiryczne wykazały, że trzecia strategia jest idealna dla tego sektora. Zdolność procesów tworzenia strategii do uzyskiwania pozytywnych wyników zależy w dużej mierze od udziału menedżerów w procesach decyzyjnych. Rozmytą metodę TOPSIS wykorzystano do modelowania nieodłącznej niepewności w ludzkiej wiedzy i zachowaniu oraz do włączenia poglądów menedżerów sektora do systemu w celu oceny alternatyw integrujących SWOT.

Słowa kluczowe

RMG sector strategy development SWOT analysis fuzzy TOPSIS

sektor odzieży gotowej strategia rozwoju analiza SWOT rozmyta metoda TOPSIS

Wydawca

Sieć Badawcza Łukasiewicz - Łódzki Instytut Technologiczny

Czasopismo

Fibres & Textiles in Eastern Europe

Rocznik

2020

Tom

Vol. 28, no. 4 (142)

Strony

15--22

Opis fizyczny

Bibliogr. 48 poz., rys., tab.

Twórcy

autor

Ozbek Ahmet

aozbek@marmara.edu.tr

Marmara University, Faculty of Technology, Department of Textile Engineering, Goztepe Campus 34722, Kadikoy – Istanbul, Turkey

autor

Pabuccu Hakan

Bayburt University, Faculty of Economics and Administrative Sciences, Department of Business, Dede Korkut Kulliyesi 69000, Bayburt, Turkey

autor

Esmer Yusuf

Bayburt University, Faculty of Applied Sciences, Department of Management Information Systems, Dede Korkut Kulliyesi 69000, Bayburt, Turkey

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2020).

Typ dokumentu

Bibliografia

Identyfikator YADDA

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