Multilevel causal factors affecting the strategic success of Thai export businesses

• Autorzy: Chankoson Thitinan

Identyfikatory

DOI

10.17512/pjms.2019.19.1.07

Warianty tytułu

PL

Wielopoziomowe czynniki przyczynowe wpływające na strategiczny sukces firm eksportowych Tajlandii

• Języki publikacji: EN

Abstrakty

EN

The objective of this research was to study the multilevel causal factors affecting the strategic success of Thai export businesses. The present research applied questionnaires to collect primary data from 1,152 employees and entrepreneurs in 384 Thai export companies (3 respondents were selected from each company). All statistical data, including frequency, percentage, mean, standard deviation, minimum value, maximum value, skewness, kurtosis, and multilevel structural equation model were analyzed using the statistical program. It is found that overall findings have provided the evidence that respondents view about strategic success of Thai export businesses were at high level. Their opinions on reliance, competitive advantage, modern organizational management, marketing, and intellectual capital were also at a high level. The developed multilevel structural equation model for the strategic success of Thai export businesses was found to be consistent with the empirical data. At the individual level, it was found that marketing, reliance, and intellectual capital had a positive causal relationship with the strategic success of Thai export businesses.

PL

Celem artykułu było zbadanie wielopoziomowych czynników przyczynowych wpływających na strategiczny sukces tajlandzkich przedsiębiorstw eksportowych. W niniejszym badaniu do zebrania podstawowych danych zastosowano kwestionariusze od 1152 pracowników i przedsiębiorców z 384 tajlandzkich firm eksportowych (z każdej firmy wybrano 3 respondentów). Wszystkie dane statystyczne, w tym częstotliwość, procent, średnią, odchylenie standardowe, wartość minimalną, wartość maksymalną, asymetria, miara spłaszczenia i model wielopoziomowego równania strukturalnego przeanalizowano za pomocą programu statystycznego. Ogólne ustalenia dostarczyły dowodów, że opinie respondentów na temat strategicznego sukcesu tajlandzkich przedsiębiorstw eksportowych były na wysokim poziomie. Ich opinie na temat zaufania, przewagi konkurencyjnej, nowoczesnego zarządzania organizacją, marketingu i kapitału intelektualnego były również na wysokim poziomie. Opracowany model wielopoziomowego równania strukturalnego dla strategicznego sukcesu tajlandzkich przedsiębiorstw eksportowych okazał się zgodny z danymi empirycznymi. Na poziomie indywidualnym stwierdzono, że marketing, zaufanie i kapitał intelektualny miały pozytywny związek przyczynowy ze strategicznym sukcesem tajlandzkich przedsiębiorstw eksportowych.

Słowa kluczowe

EN

multilevel causal factors; strategic success; Thai export businesses

PL

wielopoziomowe czynniki przyczynowe; sukces strategiczny; tajskie firmy eksportowe

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2019
• Tom: Vol. 19, No. 1
• Strony: 94--105
• Opis fizyczny: Bibliogr. 40 poz., rys., tab.

Twórcy

autor

Chankoson Thitinan

• Faculty of Business Administration for Society, Srinakharinwirot University, Thailand

Bibliografia

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Uwagi

Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2019).