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Tytuł artykułu

Logistics strategy as a competitive tool for firm performance: The moderating effect of customer service effectiveness

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Języki publikacji
EN
Abstrakty
EN
The goal of this research paper is to explore logistics strategy as a competitive tool for firm performance; the moderating effect of effectiveness of customer service: by presenting academic and practical advantages by explaining the preceding and suggesting a forward-looking research agenda based on a conceptual framework for competitiveness in logistics strategy. For support today's logistics managers and scholars, a literature review is established for scrutinize what was previously studied and what needs to be examined. From a focal firm perspective, the research expands the understanding of logistics strategy as a competitive tool while linking customer service effectiveness and the limitations for eventual research.
Twórcy
  • Department of Procurement and Logistics, School of Entrepreneurship, Procumbent and Management, Jomo Kenyatta University of Agriculture and Technology, P.O. Box 62 000–00200 Nairobi, Kenya
  • Faculty of Business and Economics, Multimedia University of Kenya, P.O BOX 15653-00503 Nairobi, Kenya
Bibliografia
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  • Kohn, J. W., McGinnis, M. A., & Kara, A. (2011). A structural equation model assessment of logistics strategy. The International Journal of Logistics Management, 22(3), 284-305.
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Uwagi
PL
Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2020).
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-0a04067e-af17-4e74-88b3-1c939de38a0d
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