Conventional or organic wine production? Establishing the hierarchy of values in the producer's decision-making model

• Autorzy: Pink Małgorzata , Wojnarowska Magdalena , Szarek Joanna , Rudziński Krzysztof , Varese Erica

Identyfikatory

DOI

10.29119/1641-3466.2022.156.25

• Języki publikacji: EN

Abstrakty

EN

Purpose: The aim of this article is to understand how Polish winemakers make decisions about the type of production; to identify barriers of implementation of organic practices organic, to understand the values that are behind the decision-making process in the context of the three areas of sustainable development and present recommendations in relation to the conclusions. Design/methodology/approach: Methodological approach is based on Analytical Hierarchical Process (AHP). The study included 18 values grouped according to belonging to the environmental, social and economic area. The importance of each value was compared by the respondents with the other values, which allowed to understand the course of the decision-making process in the context of the goals and importance of environmental, social and economic values represented by organic and conventional winemakers. Findings: The research revealed significant differences in the approach to the environmental and economic values. Conventional and organic winemakers differ in the hierarchy of values in the context of the triad of sustainable development (economy, society, environment), and the key values taken into account by conventional winemakers are pecuniary values, in contrast to organic winemakers, for whom non-economic values are key, in particular from the area of environmental issues. Organic production is perceived by the surveyed winemakers in ideological rather than business terms. Conventional winemakers see the organic production as more complicated and problematic. Practical implications: This is a significant problem showing the lack of education and awareness in relation to the theory and practice of an organic production. This situation should be alarming for agricultural advisory institutions and the entities of administration responsible for the implementation of sustainable development assumptions. Originality/value: This paper fills a gap in literature science, by the Authors' knowledge, this is the first article to use the AHP method to determine how winemakers make decisions about the type of production.

Słowa kluczowe

EN

organic wine; decision-making process; Analytical Hierarchical Process; AHP; value hierarchy; winemaking; organic production; Polish wines

PL

wino ekologiczne; proces decyzyjny; analityczny proces hierarchiczny; AHP; hierarchia wartości; winiarstwo; produkcja organiczna; polskie wina

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2022
• Tom: z. 156
• Strony: 347--373
• Opis fizyczny: Bibliogr. 51 poz.

Twórcy

autor

Pink Małgorzata

• Department of Economics and Food Economy, University of Agriculture in Cracow, 31-120 Cracow, Poland

• https://orcid.org/0000-0002-3390-4140

autor

Wojnarowska Magdalena

• Department of Technology and Ecology of Products, Cracow University of Economics, 31-510 Cracow, Poland

• https://orcid.org/0000-0001-7068-1698

autor

Szarek Joanna

• Department of Economics and Food Economy, University of Agriculture in Cracow, 31-120 Cracow, Poland

• https://orcid.org/0000-0001-9885-8424

autor

Rudziński Krzysztof

• Cracow University of Economics, 31-510 Cracow, Poland

• https://orcid.org/0000-0003-1140-9867

autor

Varese Erica

• Department of Management, University of Turin

• https://orcid.org/0000-0002-5172-8187

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Uwagi

PL

Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2022-2023).