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Customer satisfaction in retail banking – current and future research trends

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Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
The article discusses current trends and directions of research related to diagnosing the level of customer satisfaction in retail banking. The authors review the literature and organize the main research areas. In addition, they undertake a discussion and review of current directions of customer satisfaction studies and propose new directions resulting from current research gaps. The problem of customer satisfaction surveys has been presented both ways – from the research and scientific perspective, as well as from the viewpoint of customer satisfaction surveys completed by one of the biggest banks in the world.
Słowa kluczowe
Rocznik
Tom
Strony
69--85
Opis fizyczny
Bibliogr. 48 poz.
Twórcy
autor
  • Uniwersytet Jagielloński, Katedra Zarządzania Jakością
  • Capital University, MBA
Bibliografia
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Uwagi
PL
Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2020).
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-07f8d13c-ef96-4948-bd0a-4b02f22ac256
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