The impact of selected quality management attributes on the profitability of top hotels in the Visegrad Group countries

• Autorzy: Bačík Radovan , Fedorko Richard , Abbas Ersis Warmasyah , Rigelský Martin , Ivanková Viera , Obšatníková Karina

Identyfikatory

DOI

10.17512/pjms.2019.19.1.04

Warianty tytułu

PL

Wpływ wybranych cech zarządzania jakością na rentowność najlepszych hoteli w krajach Grupy Wyszehradzkiej

• Języki publikacji: EN

Abstrakty

EN

The primary objective of the research was to determine the significance of satisfaction and profitability of the top hotels in the Visegrad Group countries. The following outputs were included in the analysis: Profitability Return on Assets (ROA), Return on Equity (ROE), satisfaction assessment with the quality of the features provided such as Overall Assessment, Personal, Location, Cleanliness, Comfort, Equipment and the evaluation of Price, Quality and Wi-Fi. Inference methods, context analysis (Pearson r, Spearman ρ) and multiple linear regression were used for the analysis. Data was obtained from the financial statements database (reporting period 2017) and from the booking portal (beginning of 2018). The sample was defined for the top hotels in the Visegrad Group countries, i.e. five star hotels (n = 33). One of the most interesting findings was that there is a relation between satisfaction and profitability (ROE, ROA), however it is a negative relation, which is contradictory with the research. In particular, the significant (p value <0.05) impact on ROE was confirmed in case of comfort, ROA was confirmed in the overall assessment (positive impact) as well as in the hotel location, price and quality, where it was negative. Negative impacts may reflect the organization's financial management system, which is a mirror of the state's financial cost accounting policy.

PL

Głównym celem badań było określenie znaczenia satysfakcji i rentowności najlepszych hoteli w krajach Grupy Wyszehradzkiej. W analizie uwzględniono następujące wyniki: rentowność zwrotu z aktywów (ROA), zwrot z kapitału (ROE), ocena satysfakcji związana z jakością udostępnionych funkcji, takich jak ogólna ocena, kwestie osobiste, lokalizacja, czystość, komfort, wyposażenie i ocena ceny, jakości i Wi-Fi. Do analizy wykorzystano metody wnioskowania, analizę korelacji Pearsona i Spearmana i wielokrotną regresję liniową. Dane uzyskano z bazy danych sprawozdań finansowych (okres sprawozdawczy 2017) oraz z portalu rezerwacyjnego (początek 2018 r.). Próba została zdefiniowana dla najlepszych hoteli w krajach Grupy Wyszehradzkiej, tj. hoteli pięciogwiazdkowych (n = 33). Jednym z najciekawszych wniosków było to, że istnieje zależność między satysfakcją a rentownością (ROE, ROA), jednak jest to relacja negatywna, co jest sprzeczne z badaniami. W szczególności znaczący (p <0,05) wpływ na ROE potwierdzono w przypadku komfortu, ROA potwierdzono w ogólnej ocenie (pozytywny wpływ), a także w lokalizacji hotelu, cenie i jakości, gdzie był ujemny. Negatywne skutki mogą odzwierciedlać system zarządzania finansami organizacji, który ukazuje politykę księgowania kosztów finansowych państwa.

Słowa kluczowe

EN

tourism; hotels; customer satisfaction; financial performance; impact; booking

PL

turystyka; hotele; zadowolenie klienta; wyniki finansowe; wpływ; rezerwacja

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2019
• Tom: Vol. 19, No. 1
• Strony: 46--58
• Opis fizyczny: Bibliogr. 54 poz., tab.

Twórcy

autor

Bačík Radovan

• University of Prešov in Prešov, Faculty of Management

autor

Fedorko Richard

• University of Prešov in Prešov, Faculty of Management

autor

Abbas Ersis Warmasyah

• Lambung Mangkurat University, Banjarmasin, Indonesia

autor

Rigelský Martin

• University of Prešov in Prešov, Faculty of Management

autor

Ivanková Viera

• University of Prešov in Prešov, Faculty of Management

autor

Obšatníková Karina

• University of Prešov in Prešov, Faculty of Management

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Uwagi

Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2019).