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Some selected factors of success of enterprises. Theory and practice

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EN
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EN
Purpose: The aim of the present article is to show the possibility of using some selected methods of strategic analysis in diagnosing the developmental processes of the enterprise. Design/methodology/approach: The method of case study was used here to describe the road to success of some selected enterprises: Nike, a Polish company – Inglot and a Swiss enterprise Breitling. Practical implications: Internationalisation is becoming part of strategy of a growing number of firms which have to put an enormous effort in its success. Findings: The conclusion is that success is an extremely complex process. It is not possible to determine a concrete list of factors which will help us certainly achieve it, but the examination of the factors and their analysis will make it possible to observe certain regularities which will be very helpful for enterprises. Social implications: Mission, vision, strategy, strategic analyses, all those elements undeniably bring men of action nearer to success. However, we shouldn't limit ourselves to them; rather, giving all of ourselves, all our knowledge and commitment, we should reach for success with our own hands. Originality/value: The article presents known methods: SWOT Analysis and the Key Success Factors (KSF). They are popular and the most commonly applied methods in enterprises. The value of the paper is based on their appropriate use in order to contribute to the firm's success.
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Tom
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181--198
Opis fizyczny
Bibliogr. 21 poz.
Bibliografia
  • 1. Akkermans, H., van Helden, K. (2002). Vicious and Virtuous Cycles in ERP Implementation: a Case Study of Interrelations between Critical Success Factors. European Journal of Information Systems, pp. 35-46.
  • 2. Cardwell, G. (2008). The Influence of Enterprise Architecture and Process Hierarchies on Company Success. Total Quality Management, pp. 47-55.
  • 3. De Vasconcellos, E. Sá, Sousa, J.A., Hambrick, D.C. (1989). Key Success Factors: Test of a General Theory in the Mature Industrial Product Sector. Strategic Management Journal, pp. 367-382.
  • 4. Grant, R.M. (2016). Contemporary Strategy Analysis: Text and Cases Edition. John Wiley & Sons, pp. 21-27.
  • 5. Grunert, K.G., Ellegaard, Ch. (1992). The Concept of Key Success Factors: Theory and Method, pp. 2-25.
  • 6. Hoffmann, W.H., Schlosser, R. (2001). Success Factors of Strategic Alliances in Small and Medium-sized Enterprises — an Empirical Survey. Long Range Planning, pp. 357-381.
  • 7. Islam, M.A. (2011). Effect of Entrepreneur and Firm Characteristics on the Business Success of Small and Medium Enterprises (SMEs) in Bangladesh. International Journal of Business and Management, p. 289.
  • 8. Klein, N. (2004). No logo. Izabelin: Świat Literacki.
  • 9. Lancaster, G., Massingham, L. (2010). Essentials of Marketing Management. Routledge, pp. 44-56.
  • 10. Nieżurawski, L., Owczarczyk-Szpakowska, G. (2005). Strategic Management of the Enterprise (Zarządzanie strategiczne przedsiębiorstwem). Wyższa Szkoła Humanistyczno-Ekonomiczna, pp. 70-73.
  • 11. Nieżurawski, L., Duarte, N., Nieżurawska, J. (2016). Determinanty sukcesu przedsiębiorstwa (studium przypadku wybranych przedsiębiorstw) [Success Determinants of Enterprises (Case study)]. Research Papers of the Wrocław University of Economics/Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, 420, pp. 240-253.
  • 12. Pahl, N., Richter, A. (2007). SWOT Analysis: Idea, Methodology and a Practical Approach. Grin Verlag.
  • 13. Pickton, D.W., Wright, S. (1998). What's SWOT in Strategic Analysis? Strategic Change, pp. 101-109.
  • 14. Pierścionek, Z. (2003). Competition and Business Development Strategies (Strategie konkurencji i rozwoju przedsiębiorstwa). Warszawa: PWN, pp. 81-82.
  • 15. Porter, M.E. (2008). The Five Competitive Forces that Shape Strategy. Harvard Business Review, pp. 25-40.
  • 16. Reh, F.J. (2005). Pareto's Principle – the 80-20 Rule. Business Credit-New York Then Columbia MD, p. 76.
  • 17. Richter, B. (2007). The History of a Great Brand of Watches 1884 to the Present (Schiffer Book for Collectors). Schiffer.
  • 18. Thompson, A.A., Strickland, A.J. (1996). Strategic Management. Concepts and Cases. Long Range Planning, pp. 907-908.
  • 19. Umble, E.J., Haft, R.R., Umble, M.M. (2003). Enterprise Resource Planning: Implementation Procedures and Critical Success Factors. European Journal of Operational Research, pp. 241-257.
  • 20. Valentin, E.K. (2001). SWOT Analysis from a Resource-based View. Journal of Marketing Theory and Practice, pp. 54-69.
  • 21. Willigan, Willigan, High-Performance Marketing, http://hbr.org/1992/07/high-performance-marketing-an-interview-with-nikes-phil-knight/ar/1, 15.06.2019.
Typ dokumentu
Bibliografia
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