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Purpose: The main objective of this article is to identify and analyze the attitudes of Polish consumers toward practices related to sustainable logistics. Design/methodology/approach: The results will be based on empirical research concerning attitudes toward practices related to sustainable logistics in a research sample of 130 consumers. The research was conducted in November 2023 and covered the entire area of Poland. Findings: The vast majority of respondents are positive when assessing their ecological attitude. Therefore, they have specific preferences in the field of urban transportation. Most often they use electric bicycles or scooters. In addition, they prefer goods to be delivered to parcel machines. They appreciate when shipments are combined into one delivery or the switching of paper transport documents into electronic ones. Priority solutions in sustainable logistics include, in the opinions of consumers, organizing intelligent and ecological warehouses and modernizing the transport fleet. In addition, almost half of the respondents assessed that they are aware of greenwashing in the logistics industry and in their opinion the phenomenon is mainly manifested by the abuse of not insignificant formations in the field of sustainable development. Research limitations/implications: Among the limitations of the research are the small sample size of the empirical study, as well as the limited nature of the survey questionnaire. Practical implications: This research has provided a lot of practical information that can be used in the business environment. Firstly, companies knowing consumer preferences can better adjust their marketing strategies to meet expectations, as well as develop more attractive product offerings. In addition, the research points to the need for public campaigns to educate consumers about sustainable logistics, as well as greenwashing. Social implications: This research can be a systemic shift toward more environmentally and socially responsible practices in both the private and public sectors. By influencing public attitudes, corporate behavior, policy development, and quality of life, it can contribute to building a more sustainable and resilient society for future generations. Originality/value: Up-to-date knowledge of consumer attitudes toward sustainable logistics activities is particularly important for both the business and government communities.
Rocznik
Tom
Strony
177--188
Opis fizyczny
Bibliogr. 24 poz.
Twórcy
autor
- University of Economics in Katowice
Bibliografia
- 1. Caspersen, E., Navrud, S. (2021). The sharing economy and consumer preferences for environmentally sustainable last mile deliveries. Transportation Research, Part D: Transport and Environment, 95, 102863.
- 2. de Freitas Netto, S.V., Sobral, M.F.F., Ribeiro, A.R.B., Soares, G.R.D.L. (2020). Concepts and forms of greenwashing: A systematic review. Environmental Sciences Europe, 32(1), pp. 1-12.
- 3. Fyhri, A., Sundfør, H.B. (2020). Do people who buy e-bikes cycle more? Transportation Research, Part D: Transport and Environment, 86, 102422.
- 4. Gârdan, I. P., Micu, A., Paștiu, C. A., Micu, A. E., Gârdan, D. A. (2023). Consumers’ attitude towards renewable energy in the context of the energy crisis. Energies, 16(2), p. 676.
- 5. Geminus (2022). E-commerse w Polsce 2022. Raport opracowany przy współpracy z Polskie Badania Internetu. IAB Polska.
- 6. Ignat, B., Chankov, S. (2020). Do e-commerce customers change their preferred last-mile delivery based on its sustainability impact? The International Journal of Logistics Management, 31(3), pp. 521-548.
- 7. Jayarathna, C.P., Agdas, D., Dawes, L. (2023). Exploring sustainable logistics practices toward a circular economy: A value creation perspective. Business Strategy and the environment, 32(1), pp. 704-720.
- 8. Kołodziejczak, N., Kowalska, M., Misztal, A. (2022). “Green logistics” jako metoda działania na rzecz zrównoważonego rozwoju. Problemy i wyzwania współczesnej logistyki, p. 157.
- 9. Kopplin, C.S., Brand, B.M., Reichenberger, Y. (2021). Consumer acceptance of shared e-scooters for urban and short-distance mobility. Transportation Research, Part D: Transport and Environment, 91, 102680.
- 10. Lemanowicz, M., Sitarska, O. (2022). Preferencje konsumentów odnośnie sposobów dostaw produktów na rynku e-commerce. Economic and Regional Studies, 15(4), pp. 519-532.
- 11. Mobile Institute (2021). Green Generation 2021. Wspólnie ma rzecz Ziemi. Raport. https://s.mobileinstitute.eu/pub/429be3e5cbfd899f894d5d86b453e6eca92750d9/GreenGeneration_WspolnieNaRzeczZiemi_2021.pdf
- 12. Moroz, M., Ciborowski, M., Kurpiewska, M., Olszewska, M., Olszewska, A.M. (2021). Świadomość ekologiczna studentów wybranych podlaskich uczelni. Zeszyty Naukowe Wydziału Nauk o Zdrowiu Uniwersytetu Medycznego w Białymstoku, pp. 236-247.
- 13. Nguyen, A.T., Parker, L., Brennan, L., Lockrey, S. (2020). A consumer definition of eco-friendly packaging. Journal of Cleaner Production, 252, 119792.
- 14. Pimonenko, T., Bilan, Y., Horák, J., Starchenko, L., Gajda, W. (2020). Green brand of companies and greenwashing under sustainable development goals. Sustainability, 12(4), p. 1679.
- 15. Popova, Y., Zagulova, D. (2022, April). Aspects of e-scooter sharing in the smart city. Informatics, 9(2), p. 36.
- 16. Reddy, K.P., Chandu, V., Srilakshmi, S., Thagaram, E., Sahyaja, C., Osei, B. (2023). Consumers perception on green marketing towards eco-friendly fast moving consumer goods. International Journal of Engineering Business Management, 15, 18479790231170962.
- 17. Ren, R., Hu, W., Dong, J., Sun, B., Chen, Y., Chen, Z. (2020). A systematic literature review of green and sustainable logistics: bibliometric analysis, research trend and knowledge taxonomy. International Journal of Environmental Research and Public Health, 17(1), p. 261.
- 18. Sendek-Matysiak, E. (2020). Najważniejsze bariery rozwoju elektromobilności w Polsce. Przegląd Komunikacyjny, 8-15(75), p. 3.
- 19. Stefaniuk, M. (2021). Environmental awareness in Polish society with respect to natural resources and their protection (overview of survey research). Studia Iuridica Lublinensia, 30(2), pp. 357-379.
- 20. SW Research (2023). Ekobarometr, Na drodze do zielonego społeczeństwa. Retrieved from: https://api.agronomist.pl/media/RaportSW120-EKObarometrV_w_1_6_1.pdf
- 21. Tupe, O., Kishore, S., Johnvieira, A. (2020). Consumer perception of electric vehicles in India. European Journal of Molecular & Clinical Medicine, 7(8), pp. 4861-4869.
- 22. Wachowiak, A. (2022). Dogonić zrównoważony rozwój. Studenci SGGW o zmianach w domowej ekonomii. Rocznik Lubuski, 48(1), pp. 191-204.
- 23. Wu, J., Liao, H., Wang, J.W. (2020). Analysis of consumer attitudes towards autonomous, connected, and electric vehicles: A survey in China. Research in Transportation Economics, 80, 100828.
- 24. Zowada, K. (2020). Green logistics: The way to environmental sustainability of logistics. Empirical evidence from Polish SMEs. European Journal of Sustainable Development, 9(4), pp. 231-231.
Typ dokumentu
Bibliografia
Identyfikator YADDA
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