Gaining competitive advantage from CSR policy change : case of foreign corporations in Vietnam

• Autorzy: Tien N. H. , Hung Anh D. B.

Identyfikatory

DOI

10.17512/pjms.2018.18.1.30

Warianty tytułu

PL

Zdobywanie przewagi konkurencyjnej dzięki polityce społecznej odpowiedzialności biznesu : przypadek przedsiębiorstw zagranicznych w Wietnamie

• Języki publikacji: EN

Abstrakty

EN

This article offers two interrelated strategies to be used facing corporate social responsibility challenges. As integrated strategies, they both recognize non-market and social forces while dealing with traditional business issues and taking into account the reality of the market. Avant-garde advocating for progressive social responsibility policy enables firms, the game-changers to actively or even proactively shape their own strategy by raising barriers to competitors striving to develop identity status. Systematically conforming to current and changing standards of social responsibility set forth by policymakers and supported by policy activists allows firms, the game-followers to adapt to the situation at their own pace. This article presents four case studies in the FMCG industry in Vietnam that highlight how some firms have successfully implemented these strategies while others have not.

PL

W artykule przedstawiono dwie powiązane ze sobą strategie, które należy zastosować wobec wyzwań związanych z odpowiedzialnością społeczną. Jako strategie zintegrowane, uznają one siły nierynkowe i społeczne, jednocześnie zajmując się tradycyjnymi problemami biznesowymi i uwzględniając rzeczywistość rynkową. Awangarda opowiadająca się za postępową polityką odpowiedzialności społecznej umożliwia firmom, graczom, na aktywne, a nawet proaktywne kształtowanie własnej strategii poprzez podnoszenie barier dla konkurentów dążących do rozwoju statusu tożsamości. Systematyczna zgodność z obowiązującymi i zmieniającymi się standardami odpowiedzialności społecznej określonymi przez polityków i wspierana przez działaczy politycznych pozwala firmom, graczom, dostosować się do sytuacji we własnym tempie. W niniejszym artykule przedstawiono cztery studia przypadków w branży FMCG w Wietnamie, które pokazują, w jaki sposób niektóre firmy z powodzeniem wdrożyły te strategie, podczas gdy innym się to nie udało.

Słowa kluczowe

EN

FMCG; corporate strategy; policy change; CSR

PL

FMCG; strategia korporacyjna; zmiana polityki; CSR

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2018
• Tom: Vol. 18, No. 1
• Strony: 403--417
• Opis fizyczny: Bibliogr. 40 poz., rys.

Twórcy

autor

Tien N. H.

• Thu Dau Mot University, Faculty of Economics

autor

Hung Anh D. B.

• University of Technology in Ho Chi Minh City

Bibliografia

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Uwagi

Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2018).