Supplier relationship management quality and marketing performance: does strategy matter?

• Autorzy: Hamid Abdelsalam Adam , Yousif Al. Beisani Al. Nabulsi , Rahman Noorul Shaiful Fitri Abdul , Alshareef Swar Dahab Khalil

Identyfikatory

DOI

10.17512/pjms.2021.24.2.09

Warianty tytułu

PL

Zarządzanie relacjami z dostawcami, co ma znaczeniejakość i wyniki marketingowe: czy strategia?

• Języki publikacji: EN

Abstrakty

EN

This study addresses the link between supply chain relationship and marketing. The proposed research is rarely tested in an interdisciplinary area and may give more insight into performance phenomena. Therefore, this study has adopted a descriptive methodology founded on the resource-based view theory. A questionnaire was the primary tool for collecting data from a non-probability sample of Sudanese industrial companies. A total of 155 respondents participated in the survey. The study discovered that supplier relationship management quality did not affect the marketing performance of Sudanese industrial companies, where all the relationships had no positive effect on marketing performance. Furthermore, the results indicated that a supply chain strategy does not have a moderation effect. Finally, the study came up with theoretical and practical implications and suggestions for further research.

PL

Niniejsze badanie dotyczy związku między relacjami w łańcuchu dostaw a marketingiem. Proponowane badania są rzadko testowane w obszarze interdyscyplinarnym i mogą dać większy wgląd w zjawiska wydajnościowe. Dlatego w niniejszym badaniu przyjęto opisową metodologię opartą na teorii poglądów opartych na zasobach. Kwestionariusz był podstawowym narzędziem do zbierania danych z próby sudańskich przedsiębiorstw przemysłowych bez prawdopodobieństwa. W badaniu wzięło udział łącznie 155 respondentów. Badanie wykazało, że jakość zarządzania relacjami z dostawcami nie wpłynęła na wyniki marketingowe sudańskich firm przemysłowych, gdzie wszystkie relacje nie miały pozytywnego wpływu na wyniki marketingowe. Ponadto wyniki wskazały, że strategia łańcucha dostaw nie ma efektu moderacji. W końcu w ramach badania uzyskano implikacje teoretyczne i praktyczne oraz sugestie dotyczące dalszych badań.

Słowa kluczowe

EN

supplier relationship quality; marketing performance; supply chain strategy

PL

jakość relacji z dostawcami; skuteczność marketingowa; strategia łańcucha dostaw

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2021
• Tom: Vol. 24, No. 2
• Strony: 136--155
• Opis fizyczny: Bibliogr. 76 poz., rys., tab.

Twórcy

autor

Hamid Abdelsalam Adam

• Department of Logistics Management, International Maritime College Oman, Sohar, Sultanate of Oman

autor

Yousif Al. Beisani Al. Nabulsi

• Human Resource Department, College of Business, University of Jeddah

autor

Rahman Noorul Shaiful Fitri Abdul

• Department of Logistics Management, International Maritime College Oman, Sohar, Sultanate of Oman

autor

Alshareef Swar Dahab Khalil

• College of Business Studies, Sudan University of Science and Technology

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Uwagi

Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2022-2023).