Social influence and impact of social media on users’ mobility decisions

• Autorzy: Karatsoli Maria , Nathanail Eftihia

Identyfikatory

DOI

10.14254/jsdtl.2021.6-1.3

• Języki publikacji: EN

Abstrakty

EN

Social media are deemed influential in making decisions and seeking advice. Due to their explosive growth as critical channels for information, their content can trigger a place visit, a change of transport mode or destination, or plans’ cancellation. The main objective of this paper is to investigate the influence of social media on users’ activity and mobility planning. Responses of 738 participants in a digital survey were used to formulate ordinal regression models. The developed models determine the contribution of users’ demographic characteristics, travel characteristics and social media usage to mobility decisions after using social media as a source of information. These decisions were expressed in two dependent variables; (i) the impact of social media use in activity and mobility planning; (ii) the impact of the proposed transport mode by social media information, on mode choice. Analysis of the results indicated that the models, which considered all the characteristics together, could better predict the two variables.

Słowa kluczowe

EN

activity planning; mode choice; questionnaire survey; travel behavior; sustainable mobility; Information Communication Technology; ordinal regression

• Wydawca: Fundacja Centrum Badań Socjologicznych ; Scientific Publishing House "SciView"
• Czasopismo: Journal of Sustainable Development of Transport and Logistics
• Rocznik: 2021
• Tom: Vol. 6, No. 1
• Strony: 32--48
• Opis fizyczny: Bibliogr. 52 poz., tab., wykr.

Twórcy

autor

Karatsoli Maria

• Department of Civil Engineering, University of Thessaly, Volos, 38334 Greece

• https://orcid.org/0000-0002-2813-1358

autor

Nathanail Eftihia

• Department of Civil Engineering, University of Thessaly, Volos, 38334 Greece

• https://orcid.org/0000-0002-9083-9584

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Uwagi

1. This research is co-financed by Greece and the European Union (European Social Fund-ESF) through the Operational Programme «Human Resources Development, Education and Lifelong Learning» in the context of the project “Strengthening Human Resources Research Potential via Doctorate Research” (MIS-5000432), implemented by the State Scholarships Foundation (ΙΚΥ).

2. Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2021).