Web analytics combined with eye tracking for successful user experience design: a case study

• Autorzy: Borys M. , Czwórnóg M. , Ratajczyk T.
• Języki publikacji: EN

Abstrakty

EN

The authors propose a new approach for the mobile user experience design process by means of web analytics and eye-tracking. The proposed method was applied to design the LUT mobile website. In the method, to create the mobile website design, data of various users and their behaviour were gather-ed and analysed using the web analytics tool. Next, based on the findings from web analytics, the mobile prototype for the website was created and validated in eye-tracking usability testing. The analysis of participants’ behaviour during eye-tracking sessions allowed improvements of the prototype.

Słowa kluczowe

EN

user experience design; mobile website design; eye-tracking; case study

• Wydawca: Polskie Towarzystwo Promocji Wiedzy ; Lublin University of Technology
• Czasopismo: Applied Computer Science
• Rocznik: 2016
• Tom: Vol. 12, no 4
• Strony: 96--110
• Opis fizyczny: Bibliogr. 28 poz., fig., tab.

Twórcy

autor

Borys M.

• Institute of Computer Science, Lublin University of Technology, Nadbystrzycka Street 36B, 20-618 Lublin, Poland

autor

Czwórnóg M.

• Institute of Computer Science, Lublin University of Technology, Nadbystrzycka Street 36B, 20-618 Lublin, Poland

autor

Ratajczyk T.

• Institute of Computer Science, Lublin University of Technology, Nadbystrzycka Street 36B, 20-618 Lublin, Poland

Bibliografia

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