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EN
The main goal of this article is the analysis of transition possibilities from a multidimensional, scoring functionality analysis of websites into Saaty's AHP method. The study is carried out on the example of selected websites of the most frequently visited computershops. First, basic assumptions of applied methodology are presented, taking into consideration a conversion into AHP method. Then, step by step, the author describes its application in measuring websites, with implications resulting from this approach, by means of analyzing a selected sector of internet shops. The last part of the article contains conclusions concerning the analysed approach and claims for further study.
PL
W artykule opisany został autorski system "Iridium", będący aplikacją internetową służącą do tworzenia i zdalnego zarządzania witrynami internetowymi zawierającymi duże liczby tekstu połączonego z grafiką. Szerokie możliwości moderacji publikowanych treści oraz edytor do wprowadzania tekstu i grafiki w trybie WYSIWYG za pośrednictwem przeglądarki internetowej wyróżnia system wśród innych podobnych rozwiązań. Przedstawiono propozycje zastosowania systemu, m.in. do publikowania materiałów z wykładów/konferencji oraz do prowadzenia serwisu studenckiego.
EN
The article describes "Iridium" system - a web application capable of on-line creating and managing web sites containing large amounts of text and graphics. The moderation capabilities and a WYSIWYG text editor accessible via web browser are distinguished features of the solution. In addition, proposals of using Iridium as a course/conference web server as well as a student service are given.
PL
Utrzymanie rozbudowanego serwisu internetowego w porządku i dbanie o aktualność prezentowanych informacji należą do bardzo wymagających zadań. Ich wykonanie byłoby praktycznie niemożliwe, gdyby nie wsparcie oferowane przez specjalistyczne narzędzia określane mianem systemów zarządzania treścią. W artykule przeanalizowano podstawowe założenia istniejących systemów oraz przedstawiono autorskie rozwiązanie.
EN
Maintenance and keeping up-to-date of complex web sites are very difficult tasks. Successful execution of both tasks is impracticable without support by so-called content management systems. In this paper, the structure of those systems is discussed and one of them is presented
EN
The paper explores Internet disclosures of Polish public benefit organisations (PBOs) applying a comprehensive methodology of assessment of information provided by PBOs on their website and in social media. The study was conducted between October 2015 and February 2017 and included a sample of 250 randomly selected PBOs. Beside determining a share of Polish PBOs which are sustainably active on the web, a combined analytical approach using a scoring system and a cluster analysis enabled to define three strategies related to Internet disclosures, including: ‘a contact page’, ‘a promotion website’ and ‘a stakeholder relationship portal’. Differences between the said approaches, together which factors influencing disclosure intensity and quality, including an Internet platform, financial status of an organisation and their activity domains, were identified, as well.
EN
The role of using of social media by the Polish political parties to communicate with internet users is still growing. Aricticle shows how voters are assessing credibility of political parties’ communication in social media and how they evaluate the impact of this communication on their decisions on election day. Article is based on polle results which was conducted after the parliamentary elections in 2015. The voter assessed communiation of political parties such as: Civic Platform, Law and Justice, Kukiz’15, Polisch People’s Party, United Left, .Modern, Together.
6
Content available remote Website presenting technical solutions which support persons with disabilities
100%
EN
The article presents a developed website which allows presentation of technical solutions applied by persons with disabilities. The website covers various areas of these people’s lives, from the place of residence, transport to and from their work site, to the site of work and the work station. These solutions were presented in the form of photographic and descriptive documentation.
PL
W artykule przedstawiono opracowany serwis internetowy poświęcony rozwiązaniom technicznym stosowanym przez osoby z niepełnosprawnościami. W serwisie prezentowane są obszary życia tych osób, poczynając od miejsca zamieszkania, transportu do i z pracy, aż po miejsce i stanowisko pracy. Rozwiązania te zilustrowano dokumentacją fotograficzną i opisową.
EN
The aim of the article is to indicate the role of the voivodeship government administration in the field of information and education of the region’s inhabitants in the area of security with the use of websites run by the sixteen voivodeship offices of Poland. The author formulates the following research questions: What contents on the topic related to security are posted on the websites of individual voivodeship offices? Are they valuable and helpful for the user who is seeking information and assistance? What are their educational qualities? Are the site and its navigation user‑friendly? In the age of information society, when information is a key value, we want to know quickly and with confidence, which is why we choose those sources of information whose reliability is guaranteed by the authority of the office and the function exercised. As a representative of the Council of Ministers in the area, the voivode isresponsible for security matters there. His or her tasks include information and education of the inhabitants of the regions, and the Internet is undoubtedly a tool for this purpose nowadays. Therefore, the focus was on the content of websites of sixteen voivodeship offices, in terms of the usefulness of the information and materials contained therein for the users seeking advice, and perhaps even help in the event of a threat to life and health.
PL
Strona Kolei Mazowieckich już na samym początku przyciąga kolorami – na slajdach prezentowane są informacje ilustrowane zdjęciami taboru – zarówno strona, jak i tabor posiadają te same barwy. Uwagę przykuwa również sposób prezentacji menu – najbardziej współczesny, czyli kafelki.
EN
A very important aspect of websites nowadays is their accessibility. Thanks to modern, constantly evolving technologies, it is possible to create friendly services for each user, regardless of his state of health. Web sites accessibility may be considered in aspects of their functionality and readability. One of methods for exploring this issue is the use of validators, i.e. automated tests to check the syntax of the documents posted on the Internet. The purpose of this article is to compare the selected tools. The structure of the article is as follows. Firstly, we explain the importance of the accessibility of the web sites. Then we briefly characterize our proposal of validators evaluation criteria for studying web-accessibility and present the results of evaluation of selected validators. Finally, we are presenting conclusions.
10
Content available Creativity in Management in 21st Century
88%
EN
As development progresses, the way we work and communicate with our employees, customers and the environment changes. It makes it necessary to thoroughly rebuild the concept of company management. The development of modern technologies and consequently the economy change the business situation of enterprises. The way of running and managing the company has been transformed. Newly established companies are reliant on modern technologies and innovations concerning not only new equipment but also the process of managing people.
EN
Background/purpose: This paper discusses the application of ABMS - agent-based modelling and simulation in the analysis of customer behaviour on B2C e-commerce websites as well as in the analysis of various business decisions upon the effects of on-line sales. The continuous development and dynamics in the field of e-commerce requires application of advanced decision-making tools. These tools must be able to process, in a short time period, a large amount of data generated by the e-commerce systems and enable the use of acquired data for making quality business decisions. Methodology: The methodology of the agent-based simulation used in this paper may significantly enhance the speed and quality of decision making in electronic trade. The models developed for the needs of this research aim to improve the use of practical tools for the evaluation of the B2C online sales systems in that they allow for an investigation into the outcomes of varied strategies in the e-commerce site management as regards customer behaviour, website visits, scope of sales, income earned, etc. Results: An agent-based simulation model developed for the needs of this research is able to track the interactions of key subjects in online sales: site visitors - prospective consumers, sellers with different business strategies, and suppliers. Conclusion: Simulation model presented in this paper can be used as a tool to ensure a better insight into the problem of consumer behavior on the Internet. Companies engaged in the B2C e-commerce can use simulation results to better understand their consumers, improve market segmentation and business profitability and test their business policies.
EN
The aim of this article is to present results of studies on the relationship between the evaluation of the quality of the information contained on a website of an insurer and its competitive position. The evaluation of the quality of the information on the websites of insurance companies was based on the scoring method using an original tool to assess the quality of the information on the Internet. Its structure is based on the model of the information quality proposed by Eppler and includes 16 statements concerning individual quality criteria. The assessment of the competitive position of insurers took into account their share in the market of personal and property insur-ances (measured by the share in gross written premium) and the scale of the impact on the market through their websites (measured by their popularity). The studies car-ried out and the analysis of their results did not confirm the existence of statistically significant correlation between the quality of the information contained on the web-sites of insurers and their share in the market. However, the hypothesis was verified that there is a statistically significant correlation between the quality of the infor-mation contained on the websites of insurers and their popularity.
EN
The aim of this article is to present results of studies on the relationship between the evaluation of the quality of the information contained on a website of an insurer and its competitive position. The evaluation of the quality of the information on the websites of insurance companies was based on the scoring method using an original tool to assess the quality of the information on the Internet. Its structure is based on the model of the information quality proposed by Eppler and includes 16 statements concerning individual quality criteria. The assessment of the competitive position of insurers took into account their share in the market of personal and property insurances (measured by the share in gross written premium) and the scale of the impact on the market through their websites (measured by their popularity). The studies carried out and the analysis of their results did not confirm the existence of statistically significant correlation between the quality of the information contained on the websites of insurers and their share in the market. However, the hypothesis was verified that there is a statistically significant correlation between the quality of the information contained on the websites of insurers and their popularity.
PL
Choć komunikacja miejska w Krakowie narodziła się już 140 lat temu, strona internetowa jej poświęcona jest jedną z nowszych w kraju. Została założona przez organizatora transportu miejskiego w Krakowie – Zarząd Infrastruktury Komunalnej i Transportu.
EN
In the time of rapid development of Internet technologies and changing competitive environment, one of the most significant ways of creation of the e-commerce endeavor value is the increase of the incoming traffic of the internet website and the level of its conversion into business goals. Undertaking activities form the scope of internet marketing and increase of the usability and accessibility of websites are supporting this cause. However, this issues being broadly described in the literature they still have limited applications in business practice. The article presents the most important factors influencing the scope and characteristics of internet traffic that depends on the internet website owners. Issues are illustrates with research of listed factors that were performed on selected e-commerce systems from the B2C sector in Poland.
XX
Online marketing is nothing else than a model of traditional marketing in cyberspace; it is a hybrid of previous forms of mass communication. In the first decade of the 21st century, the instruments used in marketing in political communication were revolutionized by the emergence of solutions enabling the interactions of users on the Internet. This type of marketing is characterized by a range of concepts, and includes online advertising campaigns, websites, interactive social networks, video-sharing sites, which encourage users to regularly post new material, websites that enable the publication of photos, images and other files or those that are based on content provided by users i.e. Wikipedia (including blog sites). Contemporary, internetized election campaigns combine low costs with effectiveness because location no longer limits social contacts in the exchange of election-related information.
PL
W Bielsku-Białej stroną dedykowaną miejskiemu transportowi publicznemu jest witryna Miejskiego Zakładu Komunikacyjnego w Bielsku-Białej (mzk.bielsko.pl). Pierwsze wrażenie po wejściu na stronę jest bardzo dobre. Przyjemne tło, ładne kolory i elegancki autobus z dodatkowym efektem świetlnym.
EN
The paper analyzes the role of official websites in creating the image of the head of state in Poland, Russia and the United Kingdom. The official website is a convenient tool allowing not only the appropriate presentation of the leader, but also the immediate publication of new content. The wide variety of semiotic resources used on the webpages attracts and maintains the attention of the recipient. The author describes the history of the official websites, identifies the genres characteristic of individual political cultures and observes similarities and differences related to the image of the current head of state.
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