The study comes out of the fieldwork done in Wesola near Warsaw, and consists of open interviews on preferences in religious imagery and art that always used to be inaugurated by a talk over a selection of religious prints and images provided by the interviewer. The analysis of the research material clearly shows that the preference is given to the images that can easily evoke the prototype. It is presented all the time that the image of Madonna is the first of all her image. The images, that are not recognized sufficiently, make the informants feeling uncomfortable, and are not highly appreciated. The judgment of taste is applied to the valorization of religious images - and the images of Madonna - only in a limited scope: it is used towards the images that had been previously recognized as Madonna's representations, preferably copies of some known and venerated miraculous image. In this process the judgment of taste resulted to be a tool for defining social and cultural distance.