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A commune performs specific functions defined by the law and included in the act on local self-government. It fulfils public tasks, acts on its own behalf and at its own cost. Commune management is a very difficult and complex task. However, it needs to be remembered that the fundamental objective of all communes is to meet the needs of its inhabitants. P. Drucker stated that the only right objective of an enterprise is “a satisfied customer”. For a commune, inhabitants are the customers. It is very often the case that commune authorities do not realize the important role of local inhabitants in the area’s development. In fact, all activities performed by the commune should be aimed at satisfying the needs of local inhabitants. The Balanced Scorecard is a management tool combining long and short-term goals, financial and non-financial indicators in order to measure effectiveness of performed activities. One of the four perspectives applied in this method is the customer perspective. Main performance indicators from the point of view of the customer include the following: satisfaction, customer retention, gaining new customers, profitability, product attributes, relationships with customers and reputation. The article refers these indicators to a rural commune and based on empirical analysis attempts to create a model of how these indicators could be used and what should be changed. In the conclusion, the articles points out areas for change.
Satisfaction of a customer or client, whether that of a commercial organization or a public administration unit, is nowadays regarded to be a priority. Hence the need to measure customer satisfaction, and perform the measurement in a way which yields accurate result. This can be accomplished by using reliable and valid measurement instruments. In the article the authors presented the process of validation of the proposed scale for measuring the service satisfaction level of 'client' of the public administration unit. The empirical part of the article is preceded by an overview of the theory underlying the concepts of satisfaction and its measurement, customer service quality, as well as validity and reliability of a scale. As a result, the satisfaction measurement scale is presented which satisfies the requirements of validity and reliability.
This paper presents the results of questionnaire-based study carried out at Polish food industry enterprises, which, in implementation of the product quality improvement process are required to measure the customer satisfaction. The presented work shows the progress of enterprises covered in the customer satisfaction measurement process as an important instrument if effective customer needs and expectations studying process. -
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