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EN
Aim. The aim of the article is to identify and describe internet-consumption behavioral patterns that have been common after the Covid-19 restrictions have been lifted. Concept. In July 2022, we conducted a quantitative research based on an online survey in which 800 members for the Slovak Generation Z participated. Results. The results indicate a notable decrease in the quantity of time the Slovak Generation Z members spend daily online, when compared to the time of the Covid-19 pandemic, but the average daily time spent online never returned to the numbers typical for the pre-Covid times. Conclusion. Our data are an asset to the general knowledge base about the Slovak Generation Z internet-consumption behavioral patterns, but they are also specifically relevant for the disciplines of marketing, and mass-media communication, that view the Generation Z cohort as a part of  the global audience. Cognitive value. The article contributes to the growing knowledge-base about the internet-consumption behavioral patterns of the (Slovak) Generation Z, and as such could be  valuable for building theories about this part of the audience between the years 2020 and 2030, which will be a pivotal time for the development of marketing, internet and mass-media communication and the changes that will occur along with the change of the dominant position from the Generation Y to Generation Z, when it comes to the influence on the world’s mass-media markets, but also in other segments.
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Current psychological research is dominated by a quantitative approach, which may be deduced from the number of research papers published at home and abroad; this applies to the research into quality of life as well. What is more, research endeavours utilizing both research strategies in the area of quality of life are rare. The objective of the paper is to present results of psychological research from a different area, in which mixed methods were successfully implemented, and to suggest alternatives for their employment in research into quality of life. The objective was reached in two ways: a) by describing five different pieces of research which use "mixed methods" in their analysis of teaching process, and by offering alternatives of their use within research into quality of life, b) by presenting a brief description of a suggestion of how to apply "mixed methods" in research into quality of life, which is a result of the author´s own research in the given area.
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The paper draws attention to several aspects of the XIXth World Economic History Congress (WEHC) that took part in Paris in August 2022. First, it analyzes the plenary session by Bruce Campbell about environmental history. Followingly, three parallel sessions are analyzed that were focused on the research of living standards. Based on this analysis, the paper deduces some vital points that could be more addressed by Czech economic historiography to complement (however, absolutely not to replace!) the current research. First, there should be more interdisciplinary research, including cooperation with natural and exact sciences. Second, much more quantitative research is needed in Czech historiography, e.g. by using database analyses or econometry.
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Content available remote Tři generace metod měření korupce v Evropě
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CS
This article focuses on methods for measuring corruption, first describing three generations of corruption indicators and then comparing them qualitatively and quantitatively. Corruption is a clandestine activity that is extremely difficult to measure; there are no official statistics on the number of corruption cases. For this reason, corruption can only be measured indirectly, by various proxies, and it is extremely hard to state whether these indicators are reliable and indeed measure the corruption phenomena in a given country. A large number of different indicators have been developed over the years that try to capture and quantify corruption. Some authors measure perceptions of corruption, others try to use “hard data” to explore the level of corruption in a country, and even others combine different measurements, weight them, and then publish composite indicators to capture the overall level of corruption in a country. This article aims to evaluate the quality of the different indicators using quantitative and qualitative methods. Possible uses and value of each individual indicator are discussed in terms of quality and practical considerations. First-generation indicators combine expert evaluations, surveys, and other data on corruption. The article focuses on the two best-known and most frequently used indicators - the Control of Corruption measurement by the World Bank and the Corruption Perception Index by Transparency International. Second-generation indicators are based on opinion surveys that ask respondents about their perceptions of and own experience with corruption. There are two types of such surveys, one focusing on the public and the other one on businesses. The second-generation indicators include surveys such as Eurobarometer, World Values Survey (WVS), European Social Survey (ESS), Global Corruption Barometer (GCB), WB BEEPS, or International Social Survey Programme (ISSP). Finally, the author presents a correlation analysis of different indicators over time and across countries, indicating whether and how strongly these three generations correlate with one another. The article concludes with a discussion on whether the three generations of indicators measure the same type of corruption and whether they can be used interchangeably. As for results, it seems that there are statistically significant associations between different types of indicators; however, this significance is, in most cases, not high enough to allow for interchangeability. Therefore, it is of utmost importance to carefully select the type of indicator used for scientific research, as results and conclusions might differ significantly depending on the indicator used.
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Content available remote Metódy dedukcie a indukcie v spoločenskovednej metodológii
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EN
The paper compares the notions of ‘deduction' and ‘induction' as used in social-scientific methodology with the ones used in modern logic. Several guides in the methodology of social research take the antiquated view of deduction as proceeding ‘from the general to the particular' and of induction as proceeding ‘from the particular to the general'. In some cases, the methods are also misunderstood as methods of theory construction (rather than methods of inference), or they are mapped onto the quantitative - qualitative divide. The paper points out some of the problems resulting from this approach and proposes some simple solutions.
SK
Článok porovnáva chápanie metód dedukcie a indukcie, s ktorým pracujú vybrané texty zo spoločenskovednej metodológie, s poňatím týchto metód, o ktoré sa opiera moderná logika. Ukazuje, že viaceré príručky spoločenskovedného výskumu vychádzajú zo zastaranej koncepcie, podľa ktorej dedukcia predstavuje „postup od všeobecného k jednotlivému" a indukcia „postup od jednotlivého k všeobecnému". V niektorých prípadoch sa tiež obe metódy chybne stotožňujú s metódami výstavby teórie, prípadne sa dvojica dedukcia - indukcia mylne spája s dvojicou kvantitatívny - kvalitatívny výskum. Článok upozorňuje na niektoré problematické dôsledky takého postupu a navrhuje jednoduché riešenia.
EN
The paper overviews the outcomes of quantitative research concerning the factors determining the educational decisions made by the high school graduates, prospective students, students, as well as and university graduates in Poland. The first part presents implications of the widened access to higher education and the employability prospects for future graduates. Next, the author discusses the results of selected surveys. The special focus of these surveys is placed on the importance of future career prospects in the students’ decision making process (in other words, to what extent the candidates take into account their future employability while applying to a particular university or faculty).
EN
The purpose of the publication is to indicate the need for a well thought-out combination of quantitative marketing research with qualitative research. The result of this research approach should be a fuller understanding of the research problem and the ability to interpret results more closely, while maintaining the reliability of the whole research process. In the theoretical part of the article, the essence of quantitative and qualitative research, with particular emphasis on the limitations and strengths of both research approaches, is presented. The increasing popularity of qualitative research does not absolve researchers from the prudent attitude towards the whole marketing research process − including the need to verify hypotheses or research questions. Excessive simplification in the approach to qualitative research can distort the essence of marketing research. In the empirical part of the article, the authors presented an example of combining quantitative marketing research with qualitative research − for this purpose, the results of their research will be used (scientific grant from National Science Centre). The CAPI technique (n = 1103) was used in the quantitative study, and observation diaries (n = 110) were used for qualitative research.
EN
In the present article, we reflect on the victimization survey conducted as part of the research project BRIZOLIT (Security Risks in Socially Excluded Localities). Our main focus is on the methodological, epistemological and ethical problems which appeared during the survey among inhabitants of the so-called socially excluded localities in April — August 2016. More specifically, we will deal with the issues related to the construction of our research object, interviewing strategies, as well as problems of validity of survey data with regard to the complex processes of victimization in socially excluded localities. In other words, we will try to answer three rather basic questions: „Who did we research? How did we do it? How did we record our findings?“ and hope to provide clues for future researchers facing similar problems.
EN
Some consider the multiculturality of Wrocław to be its obvious and socially legitimised “property”, whereas others view it as controversial and refutable construct. In the paper, we would like to investigate the multiculturality of the Lower Silesia’s capital taking into account its internal differentiation, which is mostly due to the adjudicating authorities – city authorities, its citizens and researchers - as well as observable dynamics. Hence, we propose to inspect the following: firstly, the real differentiation of the social structure of Wrocław’s inhabitants and its transformations related mostly to the influx of Ukrainians, who change the ethnic cityscape; secondly, the politics of municipal authorities regarding the promotion and strengthening of the city’s image as the multicultural, open and tolerant “meeting place”, as well as initiatives inscribed therein and other observable, contradictory events; thirdly, the evaluation of Wrocław’s multiculturality and its selected aspects performed by the city’s inhabitants and revealed in the research on this phenomenon in 2011 and in two editions of Social Diagnosis of Wrocław (2014 and 2017).
EN
The aim of the study is to present the results of a quantitative research study entitled“Security in Cracow”, which investigated the fear of crime among the city’s citizensin the years 2014–2016. Under the Agreement for Security concluded between the Cityof Cracow and the Jagiellonian University in 2014, the survey is held two times each year.Both the Agreement and the concept of the presented research arose from the moralpanic that was visible in Cracow in the second half of 2013, following several casesof serious offences committed by football hooligans and a widely publicised homicideof a young student in September 2013.Empirical analysis of the fear of crime faces numerous theoretical and methodolo -gical problems. For the purpose of the present research, an operational definition of fearof crime was adopted, according to which fear of crime is similar to the psychologicalconstruct of attitude, comprised of three components: cognitive, affective and be -havioural. The research was additionally intended to verify the selected hypotheseson the causes of fear of crime, that is the victimisation hypothesis, the vulnerabilityhypothesis and the reduction of social control hypothesis.The research was conducted via telephone interviews (CATI, Computer AssistedTelephone Interviews) six times – in March and September 2014 (N = 1815 andN = 1770), June and September 2015 (N = 1808 and N = 1811), April and September2016 (N = 1820 and N = 1803). The sample was representative for the gender, ageand the district of the city’s residents. The questionnaire included 33 items: 13 itemson the demographic and social participants’ characteristics, and 20 concerning:a) prob lems and threats encountered in Cracow, b) the respondents’ sense of safetyin Cracow, their district of residence and the nearest surroundings, c) victimisation,the likelihood of becoming a victim to a crime, the means adopted to prevent crime,and d) the attitudes towards the services responsible for security and public order.To measure the fear of crime, an index was constructed based on the questionnaireitems referring to its three components. In the light of the results of the past six roundsof the study, the level of the citizens’ fear can be estimated as low. However, a moderatelysized group of citizens was identified whose fear of crime was at a considerable leveland who – in future research – ought to be addressed in a more qualitative manner toexplore the underlying causes of their fear.Evidence was found to support the victimisation hypothesis, according to whichfear of crime is correlated with the experience of being an actual victim of a crime.Additionally, the vulnerability hypothesis that claims fear of crime results fromperceiving oneself as a potential target of criminal activity was partially corroboratedin the light of the obtained results. Evidence was found to support the fear of crimeparadox with reference to gender, though not to age differences. Finally, the reductionof the social control hypothesis states that fear of crime is related to the condition andstrength of the local communities. The obtained results suggest that the respondents’fear of crime is correlated with the perceived disorder in the nearest surroundings, butno evidence has been found that it is related to the disintegration of neighbourhoodties.Fear of crime remains an important social issue which influences the quality ofcitizens’ lives on the individual (personal) level, the level of local communities and onthe macrosocial one. To maximise citizens’ security, it is essential to undertake actionsaddressed to the objective (minimisation of threats and/or dangers) and subjective(focus on citizens’ sense of safety) understanding of safety.The research in question is unique on both the national and the internationallevel. Periodical analyses of this sort based on the same research questionnaire providea rare opportunity to investigate temporal and spatial dynamics of the phenomenonin question. The authors believe that the presented research will contribute to scientificdiscussion concerning the methods of measuring fear of crime and will allow the safety stakeholders to recognise the need for research-based community crime prevention programmes.
EN
The aim of the article is to present consumer attitudes in Poland in respect of modern solutions in the retail trade and the influence which these attitudes have on their behaviour in the market. The considerations were conducted using methods of logical inference, based on a critical analysis of available derivative sources and conclusions from quantitative research conducted on a sample of 1.075 consumers. In order to analyse more deeply the research results a cluster analysis was conducted using one of the hierarchical methods – the Ward’s method. Respondents’ attitudes towards modern solutions in the retail trade are generally positive. However they are not always recognized by them. A large percentage of respondents declared that they are not acquainted with particular forms of modern retail trade (mostly Beacon, PSS or RIFID systems). They were mostly consumers from the ‘retreated skeptics’ group, in other words the elderly with basic or vocational education from small towns and villages. The research findings presented may be used by trade enterprises in order to answer to the identified need of consumers from generation Z and to set out the direction of the technological education of consumers and increase the availability of particularised solutions.
EN
The article describes the notion of teacher’s emotional labor, which is an important and often neglected subject in didactics and pedeutology. The thesis is that the manner in which a teacher's emotional labor is being conceptualized affects test method and interpretation. The article presents three different manners in which emotional labor may be conceptualized: (1) emotional labor as process of emotion regulation (psychological approach); (2) emotional labor as a work requirement (sociological approach); (3) emotional labor as a transformation and development tool/as a byproductive labor (critical approach). Each approach is assigned to a different methodological perspective which may be used by educational researchers: (1) quantitative research; (2) qualitative research; (3) “new'' qualitative studies.
EN
Content presented in this article is focused on the reflection of the factors determining the choice of research strategy in the analysis of school environment. Some of the elements to be examined refer to the structural and functional model of a school, others to the interpretative model. As the assumptions about the nature of school reality are completely different within these models, depending on how the school is perceived, there are different ways of designing and conducting research. It is arguable whether derived from a structural and functional model of school (the school as an environment education, positivist paradigm) only quantitative analysis are justified, and after the adoption of the interactive model (the school as a system of socio-cultural, interpretative paradigm) only qualitative research should be conducted? The choice, at the first glance, quite obvious is a matter of more complex, because the strategy of research procedure also depends on some another factors: the order in which the study is carried out, the subject and the scope of the analysis, the experience of the researcher and to some extent, to the fact who are beneficients of the results. In the first part of this article author is trying to deal with these relationships, in the second part, there are presented a few examples of analysis when using qualitative methods or strategies. Most of them are realized within the model of so-called mixed research. They are only some examples presented and they should be understood as exemplifications, not in –depth exploration. Described problems might be explained and explored in the future using other methods and techniques, as well as combining them.
EN
The article looks at the existing approaches in the intergenerational mobility research, their axiological foundations, as well as cognitive and practical consequences. In the mainstream sociological debate, as well as wider public debate, intergenerational mobility is assumed to be an adequate indicator of open, democratic society based on the equal opportunities. Most of the research efforts have been focused on identifying main barriers of mobility and main drivers of social advancement. However, in-depth studies reveal the complexity of both individual mobility and structural social fluidity as the phenomena concealing the consequences of growing social polarization. The paper briefly maps the approaches applied in intergenerational mobility research with special focus on questions which still stay understudied in the Polish context.
EN
Political science research on the civil activity are mostly concentrated on the quantitative approach, the results of such research allow for determining the scale of a phenomenon, comparing the situation on the defined areas, they also provide the possibility to observe tendencies and changes. The aim of the article is to present the use of qualitative methods in the completed research on the civil activity of secondary school students in Kraków, where focusing on the part of a reality allowed for observing the group in context and better understanding of the phenomenon. The article presents basic fortes and weaknesses of the quantitative and qualitative studies, as well as possibilities of secondary data analysis. The analysis results of the study conducted using the observation and interview (individual and group) methods and preliminary conclusions, which can be useful for quantitative research preparation for the 13–16 age group have been presented in the article. The realization of both quantitative and qualitative research does not, however, give a certain answer for all the research questions and brings many new challenges.
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Content available Are Daily Deals a Way to Cope with the Crisis?
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EN
The purpose of this article is to present and analyze the foundations and premises of Nazi cultural policy, and the bodies responsible for its implementation, the two most important ones being: National Socialist Society for German Culture and the Ministry of National Enlightenment and Propaganda of the Reich. Policy in this case is interpreted as intentional activity of the authorities in the field of culture, aimed at influencing the attitudes and identity of the population of the Third Reich. The analysis covers the most important documents, statements and declarations of politicians and their actual activity in this domain. Adopting such a broad perspective allowed to comprehensively show both the language and the specific features of the messages communicated by the Nazi authorities, and its impact on cultural practices.
PL
Książka Josepha Garncarza Zmienność upodobań. O preferencjach filmowych Europejczyków w latach 1896-1939 (2022) jest próbą rekonstrukcji wyborów, jakich historyczna widownia dokonywała przy kasach kinowych. Dane zgromadzone przez autora wskazują, że wczesne kino miało charakter ponadnarodowy, a widzowie w wielu krajach europejskich wybierali te same filmy. W latach 30. zaś, mimo że na większości rynków ilościowo dominowały produkcje hollywoodzkie, widzowie preferowali filmy z własnego kraju. Podmiotowe ujęcie publiczności i przekonanie o jej wpływie na przemysł filmowy pozwala autorowi spojrzeć na kino przed 1939 r. z nietypowej perspektywy. Testowana przez Garncarza metoda ilościowa ujawnia zarazem szereg ograniczeń, przede wszystkim w związku z niemożliwością zgromadzenia w pełni wiarygodnych danych. Nie zmienia to faktu, że ze względu na metodologiczne ambicje autora i wiele interesujących ustaleń jest to niezwykle ciekawa i ważna pozycja filmoznawcza.
EN
Joseph Garncarz’s book Zmienność upodobań. O preferencjach filmowych Europejczyków w latach 1896-1939 (2022) [Polish translation of the original German edition, Wechselnde Vorlieben: Über die Filmpräferenzen der Europäer 1896-1939 /2015/] attempts to reconstruct the choices that historical audiences made at cinema box offices. The author gathered figures which show that, early on, cinema was transnational, with audiences in many European countries choosing the same films. By the 1930s, however, even though Hollywood films dominated most markets quantitatively, audiences preferred films from their own country. The conviction that the audience is the main driving force behind the film industry allows the author to look at pre-1939 cinema from a new perspective. At the same time, however, the quantitative method reveals some limitations, primarily regarding the impossibility of gathering fully reliable data. Still, due to its methodological ambitions and many interesting findings, this is a significant publication.
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